The most-awaited five days of the year for every Calcuttan are almost here. Hoardings and cutouts gracing roads are already instilling joy and an urge to go to our favourite shopping destinations and bring home all that the heart desires.
V-Mart, a popular destination for Puja shopping, recently unveiled its Puja campaign. The campaign featuring actors Koushik Roy and Trina Saha upholds the true spirit and joy that these five festive days usher into our lives. In one of the sequences, the duo are seen in fresh and breezy casuals, perfect for a Sashthi day out. Trina in a pink, knee-length dress and light makeup and Koushik in a multi-coloured T-shirt set the mood for young couples.
With this campaign, V-Mart aims to inspire people, mainly the youth to opt for fashion that comes at a reasonable price. Their Puja offerings have some of the trendiest designs in quality fabric, making V-Mart the ultimate fashion destination this festive season.
(left) The campaign begins on a lighthearted note as we see Trina dressed in a white knotted shirt with green patchwork teamed with a pair of white bootcut pants, engaged in friendly banter with Koushik looking dapper in a pair of jeans teamed with a white tee and a leaf green shirt jacket. The duo indulge in phuchka and later move on to a V-Mart store to pick and choose outfits for one another.
(right) Trina while raiding V-Mart’s packed shelves is seen wearing a gorgeous pink kurta paired with a pair of golden palazzos. Koushik is dressed in an off-white kurta-pyjama set elegantly paired with an intricately designed waistcoat.
“At V-Mart, we envision bringing forth the latest fashion that’s contemporary and yet affordable. This festive season, we are all set to give one and all the chance to showcase their style by flaunting looks every day with our exclusive fashion collection,” said Vineet Jain, chief operating officer, V-Mart Retail Ltd.
The fashion brand has created several photo-op backdrops mimicking a magazine cover, for in-store contests. Interested people can take full-length pictures in fashionable looks and share them on Facebook and Instagram tagging V-Mart’s social handle using the hashtag #VMartJomjomat.
Winners will be gratified by V-Mart.