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Kim Kardashian, Mariah Carey and Indian digital creators ride the #OfCourse trend wave

My Kolkata brings you snippets of the latest Instagram craze that’s got everyone talking

Vedant Karia Published 24.02.24, 04:03 PM

Instagram

We’re My Kolkata, of course we geek out over the City of Joy!

Unless you’ve been living under a rock, chances are that you have seen some variation of this statement breaking the internet. The #OfCourse trend is the latest viral sensation gripping the globe, with people owning the stereotypes attached to their identity. From innovative to hilarious — here are the best ones. Read on…

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I’m Kim Kardashian…

The fashion icon is known to sport some of the most elite brands. Apart from being an internet sensation, Kim is also a genius businesswoman, who found a unique opportunity in this trend to show off her ultra-glam Stuart Weitzman boots!

I’m a streamer…

Gaming video creator Nikki aka @dklink.24 is probably one of the next big streamers to look out for. She recently hopped on to the trend with her hilarious observations on being a streamer, touching upon everything from the illuminated backdrop no one pays attention to, to her non-existent sleep schedule.

I’m Mariah Carey…

This trend became truly big when one of the most successful American singers hopped onto it, in typical Mariah Carey fashion! Set to the tune of her song, Obsessed, she dropped an extremely meta reel, doing quintessential Carey things, like reading her own autobiography, working out in a sparkling golden dress fit for an awards night and even getting her dogs pampered after they poop!

I’m a Bengali…

Would this trend ever have been complete without a Bengali addressing the age-old stereotypes of having bhaat-maachh, listening to Rabindrasangeet, wearing a laal par shada sari, and having cha? Digital creator Anusmita Dutta (@miss_dutta1) even capped her reel off with a dig on how people believe Bengali women specialise in kaala jadoo, followed by a rendition of Ami Je Tomar.

I’m married to a brown girl…

Creator couple Chris and Sundus effortlessly bring together the idiosyncrasies of the East and the West. So, of course Chris had to hop on to this trend to showcase his hilarious take on being married to a brown girl. From referencing Kabhi Khushi Kabhie Gham to mastering Karak chai and even rocking a kurta, Chris is the damaad we all want. His quips were such a hit that he even made a Part 2.

I’m Indian…

The one resounding trait of Indians in the West, is their distinct culinary practices. Shubhra Ramineni (@spicegirlkitchen) collated all of them in her new reel, which touches upon every Indian’s obsession with masala dabbas and steel utensils. She also jokingly points out how we tend to refer to Mexican tortillas as rotis!

I’m a plus-size girl…

Aashna Bhagwani aka @aashna_bhagwani is known for creating powerful content around body positivity, and her satirical take on the #OfCourse trend brims with takeaways for society that is obsessed with women’s bodies. Bhagwani critiques the practice of keeping the largest sizes at the back, the lack of well-fitting jeans and societal pressure on women to lose weight.

We’re Bengali South Africans…

An incredible thing about the internet is how niche a community is in itself. We stumbled upon this clip by Imraan (@lifewith.imi), talking about the quirks of being a Bengali South African. From the shared fish obsession that continues across the border to the aggressive ‘dad’ talk that is routine in both South Africa and Kolkata, there are a multitude of similarities. The best part? The clip even has some Bangla with an African accent!

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