Simaaya’s Puja campaign ‘Power Dressing by Powerful Women this Puja’, was shot on September 11 at Calcutta Bungalow. The brand, specialising in Indian ethnic styles, styled nine accomplished women from different walks of life in their new Puja collection for this shoot. Styled by Pinky Kenworthy and adorned in Avama Jewellers ornaments, the nine women portrayed saris of vibrant shades, varied designs and different draping styles that enhanced their personality best, exemplifying how to deck up for the nine festive days ahead.
“Durga Puja, the biggest festival of Bengal, not only celebrates the triumph of good over evil but also the power that a woman holds. Today, women around the world have shown their mettle and achieved so much in all spheres of life. The power and energy for these achievements is what Simaaya is upholding and trying to bring to light with this campaign. This campaign features nine different saris for the nine days of Puja, worn by nine powerful women representing the epitome of grace, compassion, strength and achievement, thereby embodying the qualities of Ma Durga,” said Mayank Agarwal, director, Simaaya.
(Picture top) Australian consul general in Kokata, Rowan Ainsworth, in the Bengali traditional and festive quintessential white-and-red silk sari, designed with bird motifs.
Director and CEO of Woodlands Multi Speciality Hospital Ltd., Rupali Basu sported a traditional Gujarati patola single ikat sari in a classic green and red combination.
Vocalist Tanya Sen sported a smart sari look by wearing the black-and-white checked silk sari designed with a bright pink and gold border in a contemporary draping style.
Entrepreneur Preeyam Budhia was styled in a striped gold tissue silk sari, detailed with a white embroidered border.
Entrepreneur Priyanka Agarwal in a bright yellow organza sari designed with embroidery work along the border.
Head of protocol of the consulate general of Russia in Kolkata and a sportswoman, Ekaterina Lazareva cut a pretty frame in a peach sari detailed with golden zari work.
Danseuse Sohini Roychowdhury donned a red Benarasi sari with zari detailing all over.
Pauline Laravoire, who champions sustainability through all her work ventures, be it building communities of organisations or curating educational resources, looked pretty in an exquisite gold Kanjeevaram sari.
Restaurateur Johanne Mantosh donned a beautiful white silk sari with silver stripes forming squares all over. The peacock-motif detailing adds a dash of bright colours.
Pictures courtesy: Simaaya