Samsung’s retail journey in India continues at great speed, ensuring its vast portfolio is easily available. The company’s latest premium experience store is now open in Inorbit Mall in Hyderabad. Here the South Korean electronics giant’s entire product ecosystem is showcased, from smartphones to laptops and audio to lifestyle televisions. The store also has a Bespoke DIY Customisation Zone where consumers can personalise their smartphones, tabs and covers with accessories, including ones with local Hyderabad flavour.
Samsung is keeping its retail dream going; it was sparked by the success of its Opera House property in Bangalore.
Earlier this year, Sumit Walia, senior director, D2C Business, Samsung India, told us: “The premium product portion at Opera House jumped from 60-62 per cent to nearly 80 per cent. And that gave us a lot of confidence in terms of taking this kind retail approach to other areas. I think these things have a great demand across the top nine cities — Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Calcutta, Chandigarh and Pune. These are the nine potential targets (in the first phase) where we want to expand the retail experience and showcase a differentiated way of living life.”
The company has planned 15 premium experience stores across nine cities this year, meaning the chances of you experiencing premium Samsung products is very high. After all, you want to feel and play around with a product before splurging. Premium category is growing across the product range, be it smartphones, smart TVs, washing machines, tablets or even monitors.
And it’s not just about opening a store. The idea is to make it feel like a gathering place for likeminded people. To make this possible, the employees — the company calls them brand ambassadors — on the store floors need to be well-versed.
The new store is spread across 3,500 sqft and it will also host a variety of entertainment activities with special focus on local culture, music and art.