Inaugurated by a star-studded lineup of guests, Prayas, the two-day fashion and lifestyle exhibition in association with The Telegraph, was dedicated to the noble cause of generating awareness and raising funds for thalassemia patients. Held on August 9 and 10 at Royal Bengal Room, City Centre Salt Lake, the exhibition hosted by Lions Club of Calcutta Chetna also provided a wonderful platform to women entrepreneurs who were able to promote their small businesses and initiatives through this event.
The exhibition witnessed a massive turnout of enthusiastic shoppers who were there to find their picks before the fever of festive shopping gripped the city. At the exhibition, Rs 1,50,000 was donated to Lions Blood Centre to help needy thalassemia patients and was received by Lions Blood Centre chairman Suraj Bagla in the presence of Lions Club district governor Manisha Agarwal, who expressed her gratitude to Lions Club of Calcutta Chetna members for their support. Celebrities including Richa Sharma, Bhavna Himani, Suchandra Vanniya, Parul Sehgal Gulati, Sharmistha Chakraborty and Tamong also took to the stage to lend their support to the event. Snapshots.
“The Prayas exhibition is a great example of how celebrities can use their platform to make a positive impact on the world. The event has raised awareness of thalassemia and raised funds to help patients in need. The celebrities who attended the inauguration were all generous in their support, and their words of encouragement helped to inspire others to do their part to help those in need,” said Uma Saraf (centre; wearing scarf), a member of the organising committee.
(Clockwise from left) These faux leather bags from M&B House of Bags come in catchy designs, unconventional colours and various sizes and will make ideal Rakhi gifts for your sisters. Rs 1,100 for any two @m.and.b.houseofbags (Instagram)
These artistic earrings in brass from Style Addict are the perfect accessories to glam up any party outfit and can be paired easily with Western and Indian attire. Rs 1,500 to Rs 3,200 @style_addict_jewellery (Instagram)
These stoles from Shawkh by G.I. Textile are made of linen and cotton fabric with Chanderi hand-work. Pair these with your monochrome kurtas and co-ord sets for that desi Pinterest aesthetic! Rs 800–Rs 1,000 @shawkh.india (Instagram)
Made of jute, this washable storage basket for kids was the cutest item on display at Treasure Trove and will be perfect for stashing away toys and stationery to clear up space in your living room. Rs 650 @treasuretrove_23 (Instagram)
(From left) The eye-catching, geomentric print of this pure cotton Jaipuri bedsheet from JK Comforts will add a soothing touch to your living space. Rs 1,550 @jkcomforts_ (Instagram)
Looking to jazz up your party look? Made of metal and tassel, this statement neckpiece by Maansh is sure to turn all eyes towards you wherever you go. Rs 650 @maanshofficial (Instagram)
These satin bows from Nuboo will add the right amount of drama to your curls. Style these with your favourite beach-wear, lounge_wear or any other outfit that needs a dash of colour. Rs 50–Rs 100 @nuboolifestyle (Instagram)