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Label Nisha Jain in Salt Lake is all about chic styles with a traditional touch

The newly opened store in Salt Lake showcases a wide range of women’s occasionwear, formal, and semi-formals that are rooted in tradition and reflect a sense of grace in their silhouette

Priyanka A. Roy Published 10.11.22, 07:03 AM
This half-half coral georgette kurta with pleating on one side and a stylish yoke with tassel detailing on the other side, is simple yet stunning as daywear

This half-half coral georgette kurta with pleating on one side and a stylish yoke with tassel detailing on the other side, is simple yet stunning as daywear Pictures courtesy: The brand

Highlighting the deft workmanship of craftspeople, womenswear label Nisha Jain creates Indian traditional and Indo-western apparel with a touch of chic flair. Spread across 600sq ft, her newly opened store in Salt Lake showcases a wide range of women’s occasionwear, formal, and semi-formal outfits that are rooted in tradition and reflect a sense of grace in their silhouette styles. Besides crafting traditional pieces, it caters to the contemporary taste in fashion as well by creating Indo-western outfits with a modern touch to its silhouette style.

“We draw inspiration from the traditions of India. India is home to so many diverse techniques which form the base for our designs. The true test of any work is the detail it goes into, and at Nisha Jain, we thrive in the intricacy of our work. Our karigars have excellent workmanship and express the qualities we embody. We are rooted in tradition and seeped in ethnicity,” said Nisha Jain, owner.

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A smart occasionwear or brunch style, the white jumpsuit with semi-flared bottom is paired with an organza jacket detailed with resham thread embroidery and sequins

A smart occasionwear or brunch style, the white jumpsuit with semi-flared bottom is paired with an organza jacket detailed with resham thread embroidery and sequins

The olive green ombre silk panelled kurta features floral embroidery on the yoke and is detailed with crimson edging. Paired with a sharara, the outfit is perfect for the mehndi occasion for the autumn-winter wedding season

The olive green ombre silk panelled kurta features floral embroidery on the yoke and is detailed with crimson edging. Paired with a sharara, the outfit is perfect for the mehndi occasion for the autumn-winter wedding season

The traditional angrakha is styled with a modern twist in this silhouette to make it apt for a contemporary choice in fashion. The white crepe kurta is detailed with gold sequins to add a touch of glam

The traditional angrakha is styled with a modern twist in this silhouette to make it apt for a contemporary choice in fashion. The white crepe kurta is detailed with gold sequins to add a touch of glam

Take the glam quotient a notch higher this wedding season in this vibrant bottle-green silk kurta. It is designed with intricate floral zardozi work on the neckline and yoke in carmine and gold and extends on the sleeves with buta design. The look is completed with a Benarasi sharara

Take the glam quotient a notch higher this wedding season in this vibrant bottle-green silk kurta. It is designed with intricate floral zardozi work on the neckline and yoke in carmine and gold and extends on the sleeves with buta design. The look is completed with a Benarasi sharara

What: Nisha Jain

Where: DL 138, Salt Lake, Sector 2

Timings: 11am to 6pm

Price starts at: Rs 7,000 onwards

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