GIVA, India’s fastest-growing fine jewellery brand, opened its 50th store in Calcutta with actress Raima Sen as the chief guest on July 15. The store is a haven of timeless sophistication and elegance, nested in the heart of the city at 24, Camac Street. The collection has a wide range, from classic to modern aesthetics, catering to all styles and occasions. The inauguration was marked by dance performances to enthuse the crowd, with the city’s social media influencers in attendance.
The Telegraph checked it out...
Love in Paris collection — This is GIVA’s first-ever international collection in collaboration with acclaimed European designer, Lea Schroeder. This collection is the perfect amalgamation of global trends and Indian design sensibilities. “Love in Paris” is a celebration of love and is like wearing a piece of Paris that stays with you forever just like true love.
Royals of GIVA Collection — This collection draws inspiration from the rich heritage of royal traditions from around the world. It is the embodiment of grandeur and sophistication. Each piece of jewellery transpires regal elegance and beauty. GIVA’s designers have combined modern aesthetics with a touch of royalty, resulting in a collection that seamlessly blends contemporary and classic elements.
“This is our first store in Calcutta, but 50th store of GIVA. We are very excited, especially because this store is centrally located on Camac Street. The entire team has worked really hard to curate the collection for this city. Calcutta itself is so rich in its culture and heritage, so the collection we have curated for this store is to cater to that. We are very excited to see the response from this city. This is the first store here, not definitely not the last,” said Nikita Prasad, co-founder of GIVA.