GKB Opticals, the leading national optical retail chain with more than 60 years of legacy, re-launched two of its iconic luxury stores in the city, on Gurusaday Road and at Quest mall on December 8. Actor Jisshu Sengupta along with Priyanka Gupta, director of brands, GKB Opticals, inaugurated the refurbished stores. Both stores boast a rearranged ensemble of world-class eyewear, from premium to luxury brands.
The newly introduced ‘Colour Your Mood’ section at the Gurusaday Road store allows customers to try the lively range of tinted lenses. To take the concept a notch higher, GKB Opticals has dedicated an entire section to the customisation of lenses to suit any desired frame. The wide range of fashionable colours to choose from is the cherry on the cake.
Spread across 1,300sq ft, the GKB Opticals store on Gurusaday Road is opulent. On the other hand, the Quest mall store has been revamped to utilise the space better and resonate the grandeur of the collection through in-store aesthetics like warm, ambient lighting and comfortable seating arrangements. The minimal yet mellow interiors of the stores ensure that customers have a pleasant time cruising through the products before they make a purchase.
Priyanka Gupta said, “I am elated to unveil the brand-new look of two of our most-visited stores in Calcutta. With an illustrated legacy of over 60 years, we have closely observed the buying habits and promptly responded whenever there has been a shift.”
Actor Jisshu Sengupta said, “I am extremely happy to be able to associate with GKB Opticals and inaugurate two of its revamped stores. Needless to say, how gorgeous both the stores look after the stunning makeover. I am sure the new milestone will help enhance the brand’s commitment to offering ultimate luxury to the eyewear enthusiasts of the city and display an iconic range of products to select from.”