Garnier Color Naturals recently organised a hair colouring initiative in Bengal, partnering with the Garnier Color Car. This event spanned over two months and covered more than 500 locations throughout the districts of Bengal. The Garnier Color Car, adorned with captivating visuals and staffed by professional hairstylists, aimed to engage with the local community by offering an exceptional hair-colouring experience. The event attracted a diverse audience of varying ages and backgrounds.
Garnier Color Car
The event featured a team of expert stylists who provided personalised consultations to help individuals select the ideal hair colour. This was facilitated by scanning a QR code and utilising the Virtual Try-On tool, allowing consumers to preview different hair colours that complement their skin tone and personality. Participants were encouraged to embrace bold and vibrant hair colours, enabling them to step out of their comfort zones and experiment with their looks.
Apart from delivering stunning hair makeovers, this activity also generated enduring memories for the participants. Many individuals shared their experiences on social media platforms, showcasing their transformed looks and expressing their appreciation for Garnier. Actor Darshana Banik appeared at the Color Car, engaging with consumers and contributing to creating unforgettable moments.
Garnier’s commitment to sustainability was evident throughout the hair-colouring activity. The brand ensured that all products used were environmentally friendly and cruelty-free, aligning with their dedication to responsible practices. The event concluded with thousands of consumers enjoying hair-colouring sessions within the state-of-the-art Garnier Color Car, solidifying the success of this unique and engaging initiative.