Fabindia’s ‘Shaadi, Shagun and Shopping’ edit is straight out of a family album. Soothing pastels, warm yellows and bright smiles have a feel-good vibe. Dipali Patwa, group head of brand and community at Fabindia Group of Companies, takes The Telegraph through the collection.
What styles are synonymous with ‘shaadi, shagun and shopping’?
Current wedding trends are evolving and this season is no different. From hosting small intimate weddings to fun traditional and non-traditional wedding parties as well as the honeymoon, this season is all about celebrating the joy and togetherness. Inspired by the seasonality and festivities, this edit of Shaadi, Shagun and Shopping comprises craft-led hand embroideries, gorgeous juxtaposition of evergreens and berry pinks, fun-filled array of sun-kissed yellows and rusts to soothing summer soiree pastels.
From seasonal florals to haldiwalla yellows, from henna patterns to sangeetwalla greens, from cocktail reception styles to pastel delights, this summer we have got it all for you. Whether it’s your simply sustainable wedding picks or your bridal party’s matching ensembles, bridegroom’s bespoke kurtas to fab kids’ cute pairings, in an effort to celebrate diverse cultures, changing preferences of millennial brides-to-be, grooms and families, Fabindia has curated the Shaadi, Shagun and Shopping edit just for you.
Are the big Indian weddings back?
When deciding on the overall theme of your summer wedding there’s less emphasis on heavy traditions and perfection. Instead, summer weddings are all about exploring a laid-back vibe that’s still a little bit glam and sophisticated in all the right places. No matter how you choose to celebrate, think casual luxury and you are right on trend to celebrate your fab day.
What are people buying mostly now?
The demand for traditional clothing is still very high, which is occasion-led. However, there is a growing working-class segment that prefers western designs with an Indian twist and have started contributing largely to the consumption of formal clothing. Today’s consumers also try to create their own ensembles. So the opportunity is to understand this consumer and create collections that work for them.
What kind of new trends are you seeing among the millennial brides and grooms?
When it comes to weddings, millennials are all about experience over tradition. Custom Snapchat Geofilters, unique ceremonies, colourful wedding cakes, brunch receptions and more unconventional wedding trends are all on the rise.
Dipali Patwa