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Elevate your style: Discover exquisite jewellery at Ramesh Chandra Parekh Jewellers

ABP Digital Brand Studio Published 09.05.24, 07:15 PM
Jewellery holds a paramount position in complementing a woman’s attire, rendering it incomplete without its embellishment. Embracing this timeless tradition, RC Parekh Jewellers unveils a captivating array of adornments suited for every occasion. Each collection promises to captivate your gaze, blending innovation seamlessly with tradition
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Jewellery holds a paramount position in complementing a woman’s attire, rendering it incomplete without its embellishment. Embracing this timeless tradition, RC Parekh Jewellers unveils a captivating array of adornments suited for every occasion. Each collection promises to captivate your gaze, blending innovation seamlessly with tradition

Photos: RC Parekh Jewellers
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As the sands of time shift, so do the designs of jewellery. Once synonymous with weddings, jewellery was predominantly gold. However, contemporary preferences lean towards lighter, trendier pieces even on the grandeur of wedding days. For those seeking a fusion of modernity and tradition, the exquisite Kundan Sitahar stands as an ideal choice
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As the sands of time shift, so do the designs of jewellery. Once synonymous with weddings, jewellery was predominantly gold. However, contemporary preferences lean towards lighter, trendier pieces even on the grandeur of wedding days. For those seeking a fusion of modernity and tradition, the exquisite Kundan Sitahar stands as an ideal choice

Why confine opulence to weddings alone? In the vibrant tapestry of Bengali culture, with its 13 celebrations spread across 12 months, the festive spirit perennially reigns. Hence, alongside the resplendent gold jewellery, stone-studded adornments have carved their niche. The trend of ‘customised jewellery’ is currently in vogue, offering the convenience of personal expression
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Why confine opulence to weddings alone? In the vibrant tapestry of Bengali culture, with its 13 celebrations spread across 12 months, the festive spirit perennially reigns. Hence, alongside the resplendent gold jewellery, stone-studded adornments have carved their niche. The trend of ‘customised jewellery’ is currently in vogue, offering the convenience of personal expression

Gone are the days when gold choker necklaces adhered to the conventional yellow or white hues. Today, breaking away from norms, these necklaces are worn with stones and beads — adding an enchanting allure to wedding saris in their delicately crafted designs
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Gone are the days when gold choker necklaces adhered to the conventional yellow or white hues. Today, breaking away from norms, these necklaces are worn with stones and beads — adding an enchanting allure to wedding saris in their delicately crafted designs

Jewellery now strides in tandem with the latest fashion trends, designed to complement attire seamlessly. The era where heavy jewellery reigned supreme from eight to eighty is now a relic of the past. Opting for light stone work necklaces, earrings and bangles adds a touch of elegance to any ensemble, especially when paired with a sari for various occasions
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Jewellery now strides in tandem with the latest fashion trends, designed to complement attire seamlessly. The era where heavy jewellery reigned supreme from eight to eighty is now a relic of the past. Opting for light stone work necklaces, earrings and bangles adds a touch of elegance to any ensemble, especially when paired with a sari for various occasions

Many now eschew heavy jewellery when adorning fanciful attire. In such instances, pairing a heavy ‘jhumkas’ with a lightweight necklace adds a refreshing twist to the ensemble — striking a balance between opulence and modernity
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Many now eschew heavy jewellery when adorning fanciful attire. In such instances, pairing a heavy ‘jhumkas’ with a lightweight necklace adds a refreshing twist to the ensemble — striking a balance between opulence and modernity

Ratanchur, steeped in tradition, holds a significant place in Bengali wedding customs. Popularised in India by the Mughals, this jewellery has since preserved the essence of tradition and nobility
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Ratanchur, steeped in tradition, holds a significant place in Bengali wedding customs. Popularised in India by the Mughals, this jewellery has since preserved the essence of tradition and nobility

In addition to gold, various other materials such as ‘gold plated’, ‘metal’, ‘stone’, and beads have gained prominence in jewellery design. RC Parekh Jewellers houses all these varieties under one roof, catering to diverse tastes and preferences
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In addition to gold, various other materials such as ‘gold plated’, ‘metal’, ‘stone’, and beads have gained prominence in jewellery design. RC Parekh Jewellers houses all these varieties under one roof, catering to diverse tastes and preferences

In the realm of fashion, hand jewellery now vies for attention alongside resplendent attire. From bracelets to bangles and ‘bowties’ — one hand adorns these embellishments while the other boasts a watch or a ring. Harmonising with such attire, stone-studded Kundan ‘balas’ stand as a testament to timeless elegance
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In the realm of fashion, hand jewellery now vies for attention alongside resplendent attire. From bracelets to bangles and ‘bowties’ — one hand adorns these embellishments while the other boasts a watch or a ring. Harmonising with such attire, stone-studded Kundan ‘balas’ stand as a testament to timeless elegance

But RC Parekh Jewellers’ captivating collection isn’t limited to weddings alone, it’s curated for every occasion. From chokers to layered necklaces, ‘lahri malas’, ‘bakulful’ necklaces, and more — a visit to RC Parekh Jewellers promises to elevate familial joy and prosperity, especially on the auspicious occasion of Akshay Tritiya
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But RC Parekh Jewellers’ captivating collection isn’t limited to weddings alone, it’s curated for every occasion. From chokers to layered necklaces, ‘lahri malas’, ‘bakulful’ necklaces, and more — a visit to RC Parekh Jewellers promises to elevate familial joy and prosperity, especially on the auspicious occasion of Akshay Tritiya

Visit RC Parekh Jewellers today at 3B, Upper Wood Street, Kolkata 700017, or call 40604060 to explore their exquisite offerings and embrace elegance redefined. This article has been published in collaboration with RC Parekh Jewellers.
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Visit RC Parekh Jewellers today at 3B, Upper Wood Street, Kolkata 700017, or call 40604060 to explore their exquisite offerings and embrace elegance redefined. This article has been published in collaboration with RC Parekh Jewellers.

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