A leading destination for the latest fashion trends, Lifestyle unveiled its specially curated Durga Puja-themed festive range in collaboration with Tolly beauty and fashion icon Mimi Chakraborty.
A contest was also announced by the Tolly star for consumers of Siliguri and Jalpaiguri, in which participants were asked to share their festive looks. Selected participants got an opportunity for a glam makeover and a free photoshoot. The two best festive looks with maximum ‘likes’ received on social media were presented with gift vouchers worth Rs 15,000.
The two winners who got the highest votes in the ‘best festive look’ contest for Lifestyle’s Siliguri and Jalpaiguri customers
Capturing the spirit of festivity, each item of the stunning new collection reflects Mimi’s signature style and promises to set new standards of glamour and sophistication this season. Blending the essence of tradition with contemporary trends, it features a mesmerising range of outfits that beautifully embrace the festival’s rich and colourful traditions. From intricately designed kurta sets in modern silhouettes to fusion ensembles that are contemporary and chic, Lifestyle’s festive range can adorn men, women and children to make them look their fashionable best on all the festive days.
Womenswear
The Tropical Jaipur Print Collection offers comfortable, elegant options with intricate patterns and vibrant hues, with easy-to-wear separates and sets for daytime celebrations. Adding a modern twist, the abstract modern blown-out florals infuse a fresh and stylish dimension to this collection, catering to those seeking a contemporary edge.
The Red and White Story Collection is designed for formal Puja moments, symbolising purity and devotion. It features floral prints in Chanderi and brocade, stitched with fine attention to detail.
Inspired by Banarasi and Mughal styles, the collection also includes rich brocade dupattas paired with Chanderi kurtas and intricately embroidered floor-length kurtas. It also features silhouettes embellished with intricate embroidery on handwoven silk fabrics.
Menswear
The men’s collection combines tradition and modernity, offering a stylish range of kurtas and jackets. The kurta collection comes in a burst of colours, in tie-dye geometric prints for a Bohemian touch, classic silver stripes, contemporary digital prints and intricate hand embroidery. Mokaish kurtas or dotted gold kurtas add a touch of luxury and are perfect for celebratory occasions.
In addition to kurtas, the collection of jackets complements the festive attire. Gold sequined jackets add a dash of glamour and shine, perfect for elevating one’s look during special events. Geometric and wave-printed jackets add a modern artistic touch. For a vibrant and eye-catching look, there are floral-printed jackets.
As an added festive attraction, Lifestyle is also hosting a beauty makeover carnival at all its stores, offering customers a chance to explore the latest makeup trends with complimentary makeover sessions from top beauty brands.
Speaking about the collaboration, Mimi said: “Partnering with Lifestyle is always a delight. This collaboration pushes the boundaries of style. The new collection will greatly enhance the wearer’s fashion statement throughout the Puja celebrations, making it the perfect pick for today’s fashion-savvy consumers.”