Remember that time when using camera filter apps were all the rage? While Retrica was a favourite app for the filter-lined camera in the 2010s, one app seems to have created an aesthetic of its own. The VSCO (pronounced vis-co) aesthetic is all about having a relaxed, laid-back vibe which has strong roots in the present Tumblr and Pinterest worlds.
Imagine Mean Girls-meets-Clueless-meets-The Sisterhood of the Travelling Pants and you’ve got yourself a VSCO vibe. From wearing bright, peppy colours and relaxed fits to always sipping on a Starbucks beverage, the VSCO girl is always cute, easy-going and very chic.
If you’ve loved dopamine dressing and slipping into a twee and cottagecore aesthetic, there’s no reason why you won’t love being a #VSCOGirl.
Janhvi Kapoor
There’s not a single image on Janhvi’s IG that isn’t cute and this is no different. Sporting a denim dungaree and a crochet bralette, the young Kapoor is as VSCO as she can be. The minimal makeup and accessories, not to forget her adorable Y2K phone cover and charm scream VSCO.
Ananya Panday
Good hair day and #sunkissed selfies? Hop on the VSCO train. Ananya’s mirror selfies are cute, casual and has a nonchalant chic-ness, which is central to being a VSCO girl. Her phone cover and phone charm just add to the whole vibe, while the pastel hues in her outfit and makeup make it even better, and we’re living for it.
Radhika Madan
The Shiddat actress rocks the casual too-cool-for-school vibe effortlessly. The ripped jeans and vibrant blue crop top paired with white sneakers is what being a VSCO girl is all about. The best part? Her orange sunglasses, olive green water bottle, which is of utmost importance to the whole vibe (stay hydrated y’all!), and a denim jacket!
Sara Ali Khan
On her latest trip to the UK, Sara vibe checked with the VSCO aesthetic completely. She chose to wear a cropped t-shirt with ripped denim, which is always perfect for a day out. The neon lime green jacket and bag is balanced out by the white sneakers with ease. She’s so fetch!
Mimi Chakraborty
Mimi’s Dubai holiday has all of us swooning and for good reason. She channels the VSCO aesthetic wholly in these pictures. Clicked during the golden hour, the soft hues of the sun make her glow, which is what this aesthetic spotlights. We love her pink denim and floral crop top, which makes her look #SoCute.
Suhana Khan
The newest entrant into the film industry with Zoya Akhtar’s Archies, SRK’s baby girl knows how to channel her inner VSCO girl. The golden hue from the sunlight make the pictures #NoFilterNeeded making her minimalist aesthetic shine through. The brown tank top with olive green faux leather pants is chic, while the LV bag glams up the look just enough.