Shopping for clothes is no longer restricted to only festivities as one always finds a reason to buy, be it for day-to-day clothing, parties or special occasions like birthdays. If you are a fan of making a minimal statement, you would want to check out the Calcutta-based brand DAASH, which has Deepika Jain as the label's founder and creative director. DAASH, currently an online shopping portal, is known for its exclusive designs and detailed craftsmanship. It is the right bridge between fashion and Indian culture, imbibing West-meets-East vibes in the most elegant manner.
“Our major sales are through social media and pop-up exhibitions and we are reaching out to wider markets with our website. Our plan is to include a more exclusive range of products and to dress up women across India,” said Deepika.
t2 browsed through their latest collection and here’s what we loved! You can shop the collection at www.daashindia.com and @daash_clothing (Instagram)