Inclusion and diversity are two important words Apple celebrates, trying to build a culture where everybody belongs and that, in turn, sparks innovation. To celebrate the ongoing movement to protect and advance equality for LGBTQ+ communities around the world, Apple has come up with a new Pride Edition Sport Band accompanied by a matching watch face and iOS wallpaper.
Apple supports and brings awareness to LGBTQ+ advocacy organisations that are working to bring about positive change, including Equality Federation Institute, an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organisations in the US, and GLSEN, an education organisation working to end discrimination, harassment, and bullying based on sexual orientation, gender identity, and gender expression.
The new wallpaper and Watch band are inspired by the strength of the LGBTQ+ community. The new Sport Band design showcases the original pride flag rainbow colours and five others — black and brown symbolise Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.
According to the company, this year’s design integrates a joyful rainbow of geometric shapes on a white base, which are compression-moulded into the final band.
The Pride Edition Sport Band will be available to order on apple.com on May 23, and will be available at Apple Store locations beginning May 24 for Rs 4,500. The Band will be available in 41mm and 45mm sizes, and is compatible with Apple Watch Series 3 and later.