Vedika Kejriwal, co-founder, The Design Mill, is back with the monsoon edit of the “luxe pop-up”. “The fourth edition of The Design Mill aims to showcase the best of contemporary fashion from 50+ hand-picked designer labels across India (specifically from Delhi and Mumbai). Besides the fact that everything is priced under Rs 30,000 we have a brand-new lineup of designers for this edition. I am particularly thrilled to bring some of my favourite brands from Delhi and Mumbai, brands that I have personally been shopping from for years. The Design Mill’s Monsoon Soiree will feature a thoughtfully curated collection of exquisite clothing and accessories. From stunning western, fusion, and Indian wear to delightful light occasion and wedding outfits, there is something for everyone,” she says. A few of the participating designers tell The Telegraph what to expect.
Left: Sana Kapur, founder, Chöjé Bringing to Calcutta: A curated collection of monsoon essentials. Our comfortable and stylish cotton garments embody chic silhouettes, celebrating femininity with a delightful blend of elegance and ease. If Calcutta were a clothing item, what would it be and why: Calcutta, in my mind, is like a stunning, flowy summer dress — graceful, effortless, and vibrant. This city exudes a sense of culture, elegance, and beauty, just like a dress that gracefully sways with the wind.
Centre: Ruchika Nagar, founder, Pink Row Bringing to Calcutta: Colourful and fun co-ord sets and dresses that can be worn for brunches and casual affairs. You will also find some shimmery outfits for evening parties. If Calcutta were a clothing item, what would it be and why: Calcutta is the City of Joy. If it was a clothing item then it would be Thekassima dress by Pink Row as it has bright, happy and joyful colours.
Right: Shivangi Gupta, founder, Sage Saga Bringing to Calcutta: We’re bringing some of our best pret wear and formals in luxurious fabrics to match the vibrance and balmy weather of the beautiful city. If Calcutta were a clothing item, what would it be and why: It’ll be the very best of the silk sari with each zaritaar speaking a story of its own.
Left: Gauri Tandon, cofounder, Isharya Bringing to Calcutta: Ishraya’s signature mirrors and our impeccable Indian craftsmanship. All jewels are plated with 18-karat gold and are a blend of modern and traditional aesthetics. If Calcutta were a jewellery item, what would it be and why: Calcutta is so layered and culturally attuned that the city’s reverence for the arts is palpable. Every quaint lane has a story, reminding me of Isharya’s archival Legacy necklace — building narratives one charm at a time.
Centre: Anushkaa Bajaj, founder, Anushkaa Bajaj Bringing to Calcutta: We’re thrilled to unveil our newest collection, Manifest and MonCheri. Experience the captivating allure of effortless drapes, intricate embroideries, and unconventional patterns. If Calcutta were a clothing item, what would it be and why: It would undoubtedly be an opulent and captivating draped sari adorned with elegant ruffles.
Right: Mannat Sethi, cofounder, GRAINE Bringing to Calcutta: The GRAINE portrait and EON collections. The Portrait threadwork features dresses, coordinated sets, and shirts. EON, the evening collection, takes the GRAINE woman from the cubicles of work to an evening gathering, embodying “everything or nothing.” If Calcutta were a clothing item, what would it be and why: It would be the GRAINE maze daze shirt. A modern silhouette but with traditional translations of chikankari and the use ofrepurposed rubber fromrickshaw tyres. Craft of today with the reflectionof tradition and a hint of preservation.
Sana Kapur, founder, Chöjé (far left); Shivangi Gupta, founder, Sage Saga (left); Ruchika Nagar, founder, Pink Row (centre) and Anushkaa Bajaj, founder, Anushkaa Bajaj (right)
Gauri Tandon, cofounder, Isharya (left), Mannat Sethi, cofounder, GRAINE (centre) and Vedika Kejriwal, cofounder, The Design Mill, in Chöjé (right)