The Festive Edit being presented by Pernia’s Pop Up Shop x Neha Gandhi Binjrajka, is bringing a trunkful of festive buys just ahead of Diwali. Abhishek Agarwal, CEO, founder, Purple Style Labs tells us what to expect and some style tips. ‘Purple Style Labs endeavours to build the biggest luxury fashion house in India comprising of two multi-designer platforms - Pernia’s Pop-Up Shop and The Stylist’.
What are you lining up for Calcutta? Tell us about the designers showcasing.
We (the team includes Abhinav Agarwal, director, chief business officer, Nivesh Pandey, chief strategy officer and Ashna Jain, PR manager) will be showcasing the collections of leading designers such as Ridhima Bhasin, Bhumika Sharma, Nakul Sen, Gopi Vaid, Mahima Mahajan, Vani Vats and Yashodhara at the event in Calcutta. With the festive season approaching us, we aim to bring collections of eminent designers all under one roof to provide for an elevated retail experience for our consumers for all their festive cues.
A classic festive colour:
You can’t go wrong with red. The colour has great significance in our culture. Be it saris or lehngas, red looks regal and stylish and is a great pick for the festivities.
A classic festive silhouette:
In my opinion, a contemporary sharara is the perfect festive silhouette. Besides being easy and effortless, it’s very versatile and can be worn in several ways. Give it a modern twist by adding a pop of colour or a multicolour print to elevate the look.
Great season-fluid buys:
Not only are vibrant colours and prints season-fluid, but one can also make a statement with them. Bright hues give a much-needed sense of renewed joy and positivity and brightens up collections.
What: Pernia’s Pop Up Shop x Neha Gandhi Binjrajka presents The Festive Edit
Where: Pernia’s Pop Up Studio, 4 Woodburn Court, Elgin Road
When: October 22 and 23; 11am to 7pm
“I am really excited to be hosting the event firstly. The range is amazing. The outfits are festive and people are going to love them. It’s been a while since people have dressed up. The price range is affordable. I am going to be there personally to style every client who comes in” — Neha Gandhi Binjrajka