Spread across a sprawling 3,000sqft, Ruceru’s revamped store at Sunny Park, in Ballygunge, welcomes shoppers and fashionistas into a couture den of womenswear. Decorated with a minimalistic and chic appeal, the interiors of the store are in muted tones, complementing the glam and glitter of the outfits. “Ruceru is all about celebrating craftsmanship. We have put a lot of thought into creating an immersive space where couture pieces can truly shine. The simple design of the store, with a consistent concrete texture throughout the walls, floor, and ceiling, provides a serene backdrop that allows customers to focus on the exquisite craftsmanship of the garments. Adding soft curves and arches to the ceiling, partitions, and other elements add a touch of elegance and interest to the space without distracting attention from the couture pieces,” said Ruchi Roongta and Rashi Agarwal, owners and designers of the label.
Talking about the brand’s perception towards dressing contemporary women and the idea behind a revamped space, the sister duo behind the brand said: “Ever since its inception in 2010, Ruceru Couture has been establishing its identity as one that aims to empower and uplift women through its elegant and contemporary designs. Our desire to create timeless pieces, which speak to every woman, has driven Ruceru to new heights — the most important of all of which is the opening of our new store.” A t2 shoot exploring the new collection at the revamped space:
