Wow! Eats is a unique format from the house of Wow! Momo Foods Pvt Ltd that amalgamates the various offerings from the brand under one roof. After five successful outlets under this format, a sixth Wow! Eats has now come up in New Market.
Offerings from Wow! Momo, Wow! Chicken, Wow! China and Wow! Kulfi are available at this eatery right in the heart of the city that spans an area of over 6,000sq ft, and is spread across two floors. Wow! Kulfi is the latest offering from the parent company.
“Calcutta’s food scene is known for its rich flavours, and our new Wow! Eats outlet perfectly encapsulates the essence of this culinary paradise. With our diverse menu and inviting ambience, we aim to add a new dimension to the vibrant New Market area,” said Muralikrishnan, the co-founder and CMO of Wow! Momo Foods Pvt Ltd.
t2 gets you a walkthrough of the place.
The outlet has counters from four brands — Wow! Momo, Wow! Chicken, Wow! China and the new entrant, Wow! Kulfi. Diners can choose from a tantalising selection of 10 flavours of dice kulfi, eight flavours of popsicles, and two flavours of matka kulfi. Additionally, there are 10 innovative varieties of stick kulfi to satisfy every palate.
(Clockwise from left) The upper section is also done in the same tones of red, yellow and orange. While the red and yellow are the dominant colours of Wow! Momo and Wow! China, the colour orange represents the brand Wow! Chicken that promises grilled and fried chicken with no added MSG. The walls here have numerous food photographs, artworks, and glow signs, making it a pretty lively area.
Hand-painted murals on the walls are a great decor talking point at the space. The theme combines Calcutta classics such as the yellow taxi and iconic buildings and landmarks with people relishing the different offerings from the brands. We heart.
The upper area has wall art that depicts the different themes of each of the brands. For example, the one in the picture talks about #DilseChindian, which is a representation of the desi Chinese offerings from Wow! China.
The total seating capacity across two floors is 200. The ground floor has the billing counters of the four different brands, along with an FMCG selling point as well as selfordering kiosks. The theme of red, yellow and orange dominates the interiors. The floors are done in neutral tones to balance out the pops of colours. Iron chairs and leather upholstered sofas make for easy dining.
As you enter the outlet, you can easily spot the self-ordering kiosks for diners who want a seamless ordering experience without having to wait in queue. (Left)
The staircase as well as the upper floor has an iron railing with pops of colour and overlooks the entire restaurant. It is also lined with numerous photographs and makes for a pretty great Instagrammable spot. (Right)
ON THE MENU
(Top left) From fried to tandoori grilled and herb-grilled chicken, there are options galore for those looking for some chicken indulgence at Wow! Chicken. Our personal favourite is the Tandoori Grilled Chicken which can easily put many Punjabi restaurants to shame
(Bottom left) Khow Suey, Chinese sizzlers, noodles, fried rice and different types of gravy dishes make for easy order from the Wow! China counters.
(Right) Choose from a range of momos right from steamed to fried and pan-fried and even a Mo-Burger from the Wow! Momo counter.