ADVERTISEMENT

Launch of 'Kids Eat Free' at Mainland China

 The new kid’s menu is complete with appetisers, mains and desserts, designed to suit children’s taste buds, and are hence low on spices

The Telegraph Published 08.08.23, 11:18 AM
“Kids are our biggest brand ambassadors. Historically they are our influencers. Parents today follow their kids, and a lot of them have told me that they like coming to Mainland China because their kids are big fans of our food. This initiative and kids menu is our way of reciprocating the love that we receive from these kids. We must take care of them and we will ensure that they will come with their parents and have a have their special menu suited to their taste and flavour profile.Over a period of time, we are planning many more things in the form of a kid’s club. They will receive a kid’s kit when they come in. That’s in the pipeline. It will be a sustained reciprocation to the kids,” said Anjan Chatterjee, chairman and managing director of Speciality Restaurants.

“Kids are our biggest brand ambassadors. Historically they are our influencers. Parents today follow their kids, and a lot of them have told me that they like coming to Mainland China because their kids are big fans of our food. This initiative and kids menu is our way of reciprocating the love that we receive from these kids. We must take care of them and we will ensure that they will come with their parents and have a have their special menu suited to their taste and flavour profile.Over a period of time, we are planning many more things in the form of a kid’s club. They will receive a kid’s kit when they come in. That’s in the pipeline. It will be a sustained reciprocation to the kids,” said Anjan Chatterjee, chairman and managing director of Speciality Restaurants.

Popular Chinese dine den Mainland China announced a new experience for their best patrons, the kids! Calcutta is the first city that will now serve two kids, under seven, per table, free of cost, in Mainland China. What’s more, each child will get their own fun apron on their first visit.

The new kid’s menu is complete with appetisers, mains and desserts, designed to suit children's taste buds, and are hence low on spices.

ADVERTISEMENT

To mark the occasion, Mainland China hosted a special lunch with a few kids and chairman Anjan Chatterjee, along with a fun and interactive cooking session.

Snapshots.

The menu has dishes like Sweet and Sour Chicken, Sweet Corn Soup, Sweet Chicken Soup, Butter Garlic Noodles, Buttery Vegetable Fried Rice, Crispy Fried Chicken, Crispy Fried Vegetables, and Honey Noodles with Ice Cream for dessert

The menu has dishes like Sweet and Sour Chicken, Sweet Corn Soup, Sweet Chicken Soup, Butter Garlic Noodles, Buttery Vegetable Fried Rice, Crispy Fried Chicken, Crispy Fried Vegetables, and Honey Noodles with Ice Cream for dessert

Follow us on:
ADVERTISEMENT