Mitra Cafe, the iconic 115-year-old fast food brand, announced its national expansion plans on December 12 at a media conference in the presence of Tapash Roy, CEO of Mitra Cafe, and Tollywood actor Prosenjt Chatterjee, at the brand’s refurbished Dum Dum outlet. Roy announced a well-planned national expansion scheme where the brand aims to target 50 stores in five years and to expand its horizons outside West Bengal to Bangalore-Mumbai-Delhi in the coming years. After conquering the hearts of Kolkatans over generations, Mitra Cafe had recently opened its outlets in Puri, Digha and Siliguri. Apart from more new stores in Odisha, the brand new store in Darjeeling is all set to win over this iconic brand’s loyalists in one of the most loved travel destination of West Bengal. Outlets of Mitra Café will soon make an appearance in the fast-growing suburbs of Kolkata like Sodepur, Barasat and Barrackpore among others. This iconic eatery chain known for its much loved cutlets, kabiraji, chops and stews, also boasts of diverse cuisine in terms of Indian, Bengali, tandoor and Chinese and also undertakes catering services for occasions.
The Telegraph was present at the occasion and here’s getting you all that transpired.
Tapash Roy, CEO of Mitra Cafe, said, “The brand has enjoyed fabulous love and goodwill over the years. We feel that this is the right time to venture out and make the brand a national one. We have received excellent feedback from the other states and we are all set to tap the national market with our array of food and services. The refurbished Mitra Cafe will be a restaurant chain to vouch for as will the new look and format. Our brand ceases to remain a fast food brand only. Our vision is to serve gourmet food that foodies love, all under one roof. As always we shall never compromise with quality.”
The new star of the Mitra Cafe menu is this gorgeous Daab r Payesh served in a coconut.
The delicious Ilish Platter served occasionally on clay plates and bowls, includes Sada Bhaat, Alu Bhaja, Alu Posto, Daal, Shorshe Ilish, chutney, rosogolla and doi. Enough to satisfy your Bangaliana.
Fresh Bhetki Tandoori from the new tandoor menu. Served with salad and mint chutney.