After having a successful run with three F&B brands — Lord of The Drinks, Veneto and Warehouse Cafe — power couple Vanita and Amit Bajoria have a new venture and it’s not a restaurant. Deliite, an alcohol off shop located on the third floor of Diamond Plaza Mall in Nager Bazar has grabbed the eyeballs of shoppers in the mall. t2 caught up with the duo on their new endeavour...
Vanita and Amit Bajoria
Congratulations on opening Deliite! What prompted you to open an alcohol store?
When we opened our F&B brands, our aim always had been to offer Calcuttans a unique dining or party experience with great food, drinks and ambience. We recently noticed the lack of a proper liquor store in this part of the city where there are huge takers.
What prompted the choice of location?
Diamond Plaza Mall stands as the ideal locale for Deliite, epitomising our strategic vision and commitment to serving discerning clientele with unparalleled excellence. Boasting an expansive catchment area, this thriving hub resides within a densely populated zone adorned with prestigious residential complexes such as Diamond City North and Emami City. And with new residents anticipated within the year, our presence within this dynamic landscape heralds an unprecedented opportunity to cater to the sophisticated tastes of this vibrant community. A noteworthy facet of our strategic positioning is the absence of any comparably experienced establishment in the vicinity of the mall.
What would you say is the USP of Deliite?
At Deliite, our unique selling proposition embodies a fusion of excellence, accessibility, and unwavering dedication to enrich the fine liquor shopping experience. With a commitment to offer prices aligned with the Minimum Price Excise (MPE) rate, we honour tradition while elevating convenience through our state-of-the-art experience centre.
“We have noticed a notable demand for rose wine, hence we have lots of rose wine brands like Lancers and Sensi to cater to the demand,” said Vanita Bajoria
Distinguished by our expansive inventory and steadfast commitment to availability, Deliite emerges as the destination for connoisseurs and enthusiasts alike. Moreover, our dedication to customers extends beyond our physical confines, as we proudly offer complimentary citywide delivery, ensuring that the joys of fine spirits are accessible to all.
We are not just selling liquor; we are curating an experience, have liquor gifting solutions, making connections and aiming to give our patrons nothing short of an extraordinary experience. Deliite also caters to a myriad of occasions, from intimate house gatherings to grand anniversary soirées and elaborate birthday festivities.
The store stocks loads of flavoured vodkas that are not always easily available in the city. That aside, you can pick Roberto Cavalli vodka, NEFT and D’YAVOL, a premium vodka brand by Shah Rukh Khan’s son Aryan
What’s your plan for the brand?
As part of Amit Hospitality LLP, Deliite benefits from the collective expertise and resources of our establishments such as Lord of the Drinks, Veneto, and Warehouse Cafe. This strategic alliance not only furnishes us with a seasoned team of bartenders but also positions us as the singular destination for all bar-related needs and requisites. If all works well, we intend to extend this brand by opening multiple outlets across the city in various malls.