Actress Rituparna Sengupta recently flagged off a Durga Puja campaign, AMIE Durga, launched by Emami Healthy & Tasty, at Kolkata Centre for Creativity on September 14. The month-long campaign aims to promote healthy living and authentic flavours. The campaign encourages women to embrace their inner strength, resilience, and power by embodying the qualities of Goddess Durga. As part of this campaign, Emami Healthy & Tasty Ultra Lite Soyabean Oil has designed an on-ground-cum-online consumer connect activation through a Puja-themed road show to celebrate women’s empowerment.
A specially designed AMIE Durga vehicle will visit over 100 paras across Calcutta and other parts of Bengal and provide a platform for women to come together and be a part of this initiative. A quiz contest will also be organised and winners will be rewarded with Emami Healthy & Tasty gift hampers.
“With AMIE Durga initiative we are reaching out to a wider section of the society to promote and encourage the brand’s philosophy of a healthy and empowered lifestyle amongst women,” said Debasis Bhattacharyya, president, marketing, Emami Agrotech Ltd. The campaign is on till October 14.