Rotary Club of Calcutta Chowrenghee’s Parampara Boulevard, in association with The Telegraph, was a two-day gala lifestyle exhibition held on July 17 and 18 at the Oberoi Grand. This year, this over-two-decade-old exhibition brought to Calcutta more than 85 brands from all over India and Dubai.
Shoppers had an opportunity to check out designer apparel, accessories, home decor, shoes and much more. The event’s goal was to donate the proceeds to charitable causes, making it an amalgamation of style and philanthropy. The stalls were perfectly curated for the festive season ahead, giving Calcuttans the perfect opportunity to splurge on their wish-list items. The three guests of honour to open the exhibition and light the lamp were Jyotee Khaitan, fashion designer; Rakhi Basu, director at Golden Tulip Hotel, and Raj Mahtani, chairman at Raj Mahtani. Snapshots:
“This is a great platform for artists and creative people. This is a wonderful thing to do. I wish Parampara goes pan India,” said Rakhi Basu.
Said Jyotee Khaitan: “I’ve been hearing a lot about the Parampara exhibition. Every year I somehow miss coming. So, this year I made sure that I came and my best wishes to all participants and organisers.”
Raj Mahtani, chairman at Raj Mahtani, said: “I think the exhibition is very beautifully laid out. They are doing a wonderful job with the charity. For me, this is a cause that we should all support.”
(L-R) Keep your festive look cool and trendy in this versatile unisex dhoti at Dezires by Sanjay. It can be worn in seven to eight different ways. This fusionwear masterpiece transcends traditional boundaries making it a statement piece for all. The exquisite kalamkari work on it is an ode to the rich heritage of Indian craftsmanship.
Step into regal elegance with this Lucknowi green sharara from Heersa by Mohit Sachdev. This three-piece ensemble is perfect for creating a glam traditional look on the festive days.
This ravishing red silk anarkali from Aayushvardhan Goyall’s Azara collection is meticulously crafted by skilled local Indian craftsmen. Made from fabric sourced from the illustrious weavers of Benaras, the newlyopened brand was a stop for occasionwear picks designed witha traditional touch.
(Top left) We loved this cute corner of personally curated baby journals by Mehul Gupta Saraogi at GPT Designs. These journals are specifically curated to capture pictorial records. They also have gift cards, bags and wrapping paper. The best part is it is all customisable to suit the occasion or theme.
(Bottom left) The Telegraph columnist Natasha Celmi launched her new book “My Mediterranean Table” at the exhibition. It is a culinary journey around the Mediterranean coast from Spain, France and Italy right up to Morocco via Greece, Turkey and Lebanon. It has more than 80 exciting recipes.
(Right) This pastel blue peplum top from Madhu’s, designed with floral motifs, is a smart day look for any of the festive days.
(Left) “This was a really wonderful and diverse exhibition. Had a great time,” said Esha Dutta, a regular at Parampara.
(Top middle) This invisible setting ring from House of Shikha is available in vibrant colours like ruby, emerald, lavender and yellow. These cute rings feature an adjustable design, ensuring a comfortable fit for anyone. They add a touch of elegance to both Indian and western aesthetics.
(Bottom middle) This horse-shaped dry fruit stand from Momentz by Sattva Jewellers is adorned with stunning Swarovski crystals and crafted in brass and finished with a 24-karat gold plating. It;s a perfect piece for the centre table exuding opulence and grandeur.
(Right) “There is luxury wear and festive wear within a good price range. I think this is a shopping paradise,” said Lisha Patni.