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Pan-India brands take part in International Toy Exhibition at Netaji Indoor Stadium

Educational, interactive and simulation toys were a big part of the exhibition

Jaismita Alexander Kolkata Published 07.11.23, 11:45 AM
Bharat Chamber of Commerce and AAL Toys conducted the International Toy Exhibition 2023 at Kolkata's Netaji Indoor Stadium on November 4 and 5
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Bharat Chamber of Commerce and AAL Toys conducted the International Toy Exhibition 2023 at Kolkata's Netaji Indoor Stadium on November 4 and 5

All photographs by Soumyajit Dey
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The exhibition was inaugurated by mayor Firhad Hakim and Dr Shashi Panja, state industries minister on November 4
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The exhibition was inaugurated by mayor Firhad Hakim and Dr Shashi Panja, state industries minister on November 4

A total of 129 stalls were set up by 45 brands from across the country showcasing their products in play toys, learning toys, interactive toys, soft toys etc
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A total of 129 stalls were set up by 45 brands from across the country showcasing their products in play toys, learning toys, interactive toys, soft toys etc

Several Make-in-India companies participated in the exhibition who manufacture toys solely in the country. One such company is KV Impex which sells everything from plastic to rubber toys and proudly boasts the tagline, ‘Made in India’
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Several Make-in-India companies participated in the exhibition who manufacture toys solely in the country. One such company is KV Impex which sells everything from plastic to rubber toys and proudly boasts the tagline, ‘Made in India’

Companies like Kaptiva, making machines for manufacturing units were also present. Kaptiva brought their state-of-the-art moulding machine to the exhibition and garnered several orders. Vishal Tripathi, a senior executive of the company, said: “This is our smallest machine and we have bigger machines that churn out plastic items like chairs, baskets, bins, toys etc. We are targeting to expand in the toy industry so we thought of taking part in the exhibition. With all the focus on make-in-India, why not buy a machine that is also made in India?”
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Companies like Kaptiva, making machines for manufacturing units were also present. Kaptiva brought their state-of-the-art moulding machine to the exhibition and garnered several orders. Vishal Tripathi, a senior executive of the company, said: “This is our smallest machine and we have bigger machines that churn out plastic items like chairs, baskets, bins, toys etc. We are targeting to expand in the toy industry so we thought of taking part in the exhibition. With all the focus on make-in-India, why not buy a machine that is also made in India?”

Educational, interactive and simulation toys were a big part of the exhibition. Dr Mady's Innovation Pvt Ltd, a company with its factory in Kharagpur showcased a range of toys like telescopes, cars, doll houses etc
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Educational, interactive and simulation toys were a big part of the exhibition. Dr Mady's Innovation Pvt Ltd, a company with its factory in Kharagpur showcased a range of toys like telescopes, cars, doll houses etc

A personnel of the Kolkata police took a look at a telescope at Dr Mady’s stall
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A personnel of the Kolkata police took a look at a telescope at Dr Mady’s stall

Other educational toy manufacturers also showcased their learning toys like Rubik’s cube, abacus, alphabet boards and blocks among other things
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Other educational toy manufacturers also showcased their learning toys like Rubik’s cube, abacus, alphabet boards and blocks among other things

Several visitors dropped in to check out the indoor stadium that was converted into a toyland. Children went around happily exploring toys and riding bikes
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Several visitors dropped in to check out the indoor stadium that was converted into a toyland. Children went around happily exploring toys and riding bikes

The exhibition was intended to promote Indian made toys making the market less dependent on Chinese products
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The exhibition was intended to promote Indian made toys making the market less dependent on Chinese products

Akshay Binjrajka, chairman, toy sub-committee of the chamber and co-founder, AAL Toys, said, “India has emerged as a net exporter of toys with exports rising from 2 to 23 per cent in 5 years and has brought down imports from China to a minimum level”
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Akshay Binjrajka, chairman, toy sub-committee of the chamber and co-founder, AAL Toys, said, “India has emerged as a net exporter of toys with exports rising from 2 to 23 per cent in 5 years and has brought down imports from China to a minimum level”

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