Kolkata played host to the largest nationwide sneaker festival celebrating the rise of streetwear and sneaker culture — SneakinOut by SteppinOut and SoleSearch, in association with Royal Enfield. Held at Cloud Social on October 8, the event celebrated streetwear, sneakers and hip-hop culture.
There was a daily music line-up featuring artists like J Trix and Subspace, DJ Nishal, DJ Valley and Bboy Bust as well. The spotlight of the festival was on curated collections of sneakers and streetwear from the finest homegrown and international brands with over 100 exhibitors from around the country represented.
“To cater to the tremendous rise of street culture and sneaker enthusiasts in the country, we are delighted to be bringing back SneakinOut 2.0 — an event that is an exhilarating experience in itself, from start to finish. Apart from being a dream destination for sneaker addicts, it is an inclusive escapade for anyone who is fascinated with learning about street culture, or simply enjoying immersive experiences,” said Safdhar Adoor, business head of SteppinOut. The event was partnered with brands like Royal Enfield, Casa Bacardi and Jimmy’s Cocktails to name a few.
SneakinOut was a dream come true for the city’s #SneakerHeads who gathered to peruse the coolest kicks along with other merchandise like t-shirts, caps and more. Kolkata-based brands like Hustle Culture and Heat India, along with SNKR Essentials x whybe., KNN Calcutta, Heat Check Co., Sneaker Dop and Vibe The Hype were in attendance. The big, popular ones — Nike, Adidas, Converse and Air Jordans — showed off their exclusives as well. This event made sure to bring the hype around streetwear and sneaker culture to Kolkata.
The upbeat energy of the event was at par to match the vibes of the merch on display, with gaming zones where one could participate and win prizes, high-energy music and dancing, and kept the crowds hanging out.
“SneakinOut has quickly become the country’s most happening cultural event that recognises the booming growth of sneakers and streetwear. With nine massive experiences across nine Indian cities, the anticipation for the tour among the nation’s youth says everything you need to know about the fashion and cultural choices of today’s generation,” said Abhishek Bardia, head of marketing at SoleSearch.
