Koel Mallick is Mukharochak’s first brand ambassador in platinum jubilee year

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A household name for snacking, Mukharochak — best known for its delightful ‘Tok Jhal’ chanachur in that familiar orange pack — celebrated 75 years of its journey at its farmhouse in Gobindapur, Langolberiya, on the outskirts of Kolkata on January 11. Actress Koel Mallick was announced as the brand’s first ambassador, making it a momentous occasion. The celebrations began with a picnic mood as breakfast was served in the sprawling garden of the Mukharochak Bagan Bari. Eminent personalities, business persons, friends, family and other dignitaries joined owner of Mukharochak Pranab Chandra, business head Pratik Chandra and CEO Sangita Chakraborty

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Pranab Chandra, Pratik Chandra and Sangita Chakraborty took turns to talk about the brand and its future prospects even as (in picture) its factory workers sat among the audience. Koel also shared her excitement of joining as the ambassador. Speaking about her association with Mukharochak, she said: ‘I couldn't contain my happiness when Pranab da informed me about this. Mukharochak's chanachur has been a part of our family for years. It is an instant mood lifter, a snack to enjoy while watching TV and, of course, a go-to product whenever we want to munch on something. I am more than happy to be associated with it officially’

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Commemorating the delicious journey of 75 years, Mukharochak launched a new product ‘Aath Bhaja’, which is a mixture of eight pulses like chana dal, green gram, urad dal, green peas, chickpeas, lobiya etc. The event was anchored by Mir Afsar Ali, who kept the audience entertained with his sense of humour. Mukharochak owner Pranab Chandra said: ‘The Mukharochak family is elated to have Koel with us. The essence of Mukharochak lies in an unparalleled commitment to quality. In our pursuit of excellence, we prioritise the well-being of our customers over fleeting profits. Our rule is simple yet profound: no compromises on quality. Preservatives, chemicals, colours, or subpar ingredients have no place in our products. Thus, today as we celebrate 75 years of our legacy, we look forward to continuing to serve people with our best for more and more years to come’

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Brahma Kumaris also joined the celebrations. Brahma Kumari Padma and Brahma Kumari Ashmita spoke about the brand and how its workers meditate before beginning their day’s work in the Mukharochak factory