Jay Shree Tea & Industries Ltd., a leading Indian tea producer, won prestigious titles at the UK Tea Academy’s (UKTA) Leafies 2024 awards ceremony held in London on November 6, 2024. The company emerged as the most multiple award-winning producer this year, securing a total of five esteemed awards.
The Birla Group company, established in 1945, received two Gold recognitions and three Highly Commended awards, for their quality, craftsmanship, innovation, and sustainability in the tea production industry.
Notably, Jay Shree Tea secured Gold awards in two prominent categories – the Darjeeling category and the Experimental category. The awards recognised the company’s expertise in producing exceptional Darjeeling teas while recognising its innovative approach to tea production.
The Darjeeling Balasun Mystic Second Flush, an exquisite second-flush Darjeeling tea, known for its complex aroma and well-balanced flavours, won Gold in the Darjeeling category. Darjeeling Turzum Panned and Steamed Green Tea bagged the Gold in the Experimental category. It is an innovative product that blends traditional Darjeeling techniques with modern innovation, offering a refreshing, delicately flavoured green tea.
Darjeeling Puttabong Moondrop, Assam Mangalam CTC BP CL SPL and Assam Mangalam Orthodox FTGFOP1 CL SPL won the ‘Highly Commended’ titles.
As one of the most esteemed awards in the global tea sector, the Leafies Awards acknowledge and reward exceptional contributions to tea quality, innovation, and sustainability, showcasing the industry's highest standards.
Jayashree Mohta, chairperson, Jay Shree Tea & Industries Ltd Jay Shree Tea & Industries Ltd
“Our teas have been recognised for their exceptional quality, a testament to our commitment to excellence. We are proud to be recognised as the most multiple award-winning producer this year at the Leafies. This distinction is a testament to our team's tireless efforts, expertise and passion for crafting exceptional teas. My father, the late Basant Kumar Birla, founded Jay Shree Tea Industries Limited in 1945 with a vision to achieve perfection in every cup of tea. His words continue to inspire us, to strive for excellence and settle for nothing less. Today, we proudly carry forward his legacy driven by the same passion and commitment to excellence. I extend my heartfelt thanks to our tea estate teams, master tea makers, customers, partners and the UKTA Leafies for recognising our efforts,” said Jayashree Mohta, chairperson, Jay Shree Tea & Industries Ltd.
