‘Old House Story’, presented by Backyard Pop-up, in collaboration with musician Sambit Chatterjee and actress Chitrangada Satarupa, unfolds within the walls of their century-old Southern Avenue residence. This event is a vibrant celebration of Kolkata’s indigenous fashion, lifestyle, and culinary brands
Photos: Soumyajit Dey
Backyard Pop-up aims to create a platform for sustainable products from brands owned by small business owners of the city. Speaking to My Kolkata, organiser of the pop-up, Utsha Das said, “After the transformative period following the lifting of the Covid lockdown, we decided to take a two-year break. Now, with our 11th edition, we invite people again to explore these incredible brands as we usher in the Kolkata winter”
Jewellery enthusiasts can revel in collections featuring resin art and metals from brands like Melodram, Gemini Art and Craft, and Attoja. Melodram by Malini Bhattacharya brought her exclusive collection of pure silver and brass jewellery to the pop-up. Bhattacharya said, “We have been associated with Backyard Pop-up for the last few years. I started this brand very casually with the motive to provide skin-friendly jewellery. Slowly, it expanded and I have a store in Jodhpur Park now. This year, I am excited to feature my exclusive jewellery collection and meet new people through this pop up!”
Brands like Earth Story Farms and Aesthik stand out with their unique offerings. Earth Story Farms presents pickles, condiments, and desi ghee sourced from Bengal villages, while Aesthik by Rashmi Choudhary offers chemical-free self-care products, including essential oils, skincare, scented candles, and bath salts
Chitrangada Satarupa’s upcycled and zero-waste clothing brand, Candy’d Closet, has unveiled the best of its women’s fashion collection. Speaking of the event, the actress said, “It is absolutely wonderful to see this place turning into a carnival! Kolkata needs more such platforms for homegrown brands to come forward and showcase their talent! That's what Utsha has been doing all these years with Backyard Pop-up and it’s really commendable. We are glad to be a part of it”
