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Indulge in retail therapy at ‘Old House Story’ by Backyard Pop-up

Explore Kolkata’s homegrown brands at this lifestyle and food carnival till November 19

Jaismita Alexander Published 18.11.23, 05:15 PM
‘Old House Story’, presented by Backyard Pop-up, in collaboration with musician Sambit Chatterjee and actress Chitrangada Satarupa, unfolds within the walls of their century-old Southern Avenue residence. This event is a vibrant celebration of Kolkata’s indigenous fashion, lifestyle, and culinary brands
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‘Old House Story’, presented by Backyard Pop-up, in collaboration with musician Sambit Chatterjee and actress Chitrangada Satarupa, unfolds within the walls of their century-old Southern Avenue residence. This event is a vibrant celebration of Kolkata’s indigenous fashion, lifestyle, and culinary brands

Photos: Soumyajit Dey
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Brands such as Bibiana, Quirky Bae, Chitras, Candy’s Closet, Earth Story Farms, Noodle Doodle By RB, Melodram, and Attoja, participating in the 11th edition of the Backyard Pop-up, contribute to the unique charm of the ‘Old House Story’
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Brands such as Bibiana, Quirky Bae, Chitras, Candy’s Closet, Earth Story Farms, Noodle Doodle By RB, Melodram, and Attoja, participating in the 11th edition of the Backyard Pop-up, contribute to the unique charm of the ‘Old House Story’

Backyard Pop-up aims to create a platform for sustainable products from brands owned by small business owners of the city. Speaking to My Kolkata, organiser of the pop-up, Utsha Das said, “After the transformative period following the lifting of the Covid lockdown, we decided to take a two-year break. Now, with our 11th edition, we invite people again to explore these incredible brands as we usher in the Kolkata winter”
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Backyard Pop-up aims to create a platform for sustainable products from brands owned by small business owners of the city. Speaking to My Kolkata, organiser of the pop-up, Utsha Das said, “After the transformative period following the lifting of the Covid lockdown, we decided to take a two-year break. Now, with our 11th edition, we invite people again to explore these incredible brands as we usher in the Kolkata winter”

Jewellery enthusiasts can revel in collections featuring resin art and metals from brands like Melodram, Gemini Art and Craft, and Attoja. Melodram by Malini Bhattacharya brought her exclusive collection of pure silver and brass jewellery to the pop-up. Bhattacharya said, “We have been associated with Backyard Pop-up for the last few years. I started this brand very casually with the motive to provide skin-friendly jewellery. Slowly, it expanded and I have a store in Jodhpur Park now. This year, I am excited to feature my exclusive jewellery collection and meet new people through this pop up!”
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Jewellery enthusiasts can revel in collections featuring resin art and metals from brands like Melodram, Gemini Art and Craft, and Attoja. Melodram by Malini Bhattacharya brought her exclusive collection of pure silver and brass jewellery to the pop-up. Bhattacharya said, “We have been associated with Backyard Pop-up for the last few years. I started this brand very casually with the motive to provide skin-friendly jewellery. Slowly, it expanded and I have a store in Jodhpur Park now. This year, I am excited to feature my exclusive jewellery collection and meet new people through this pop up!”

Gargi Podder and her mother Sampa Podder are showcasing an enchanting collection of resin jewellery adorned with real flower embeds. Gargi shared, “Crafted from flowers plucked from our own garden, these pieces encapsulate nature in resin, with frames and chains gold-plated for lasting beauty”
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Gargi Podder and her mother Sampa Podder are showcasing an enchanting collection of resin jewellery adorned with real flower embeds. Gargi shared, “Crafted from flowers plucked from our own garden, these pieces encapsulate nature in resin, with frames and chains gold-plated for lasting beauty”

Popular Kolkata clothing brands like Quirky Bae and Chitras Saaj display their sustainable apparel at the pop-up. Quirky Bae offers casual T-shirts, shirts, saris, and more, while Chitras has handwoven saris from the talented 'taantis' of West Bengal
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Popular Kolkata clothing brands like Quirky Bae and Chitras Saaj display their sustainable apparel at the pop-up. Quirky Bae offers casual T-shirts, shirts, saris, and more, while Chitras has handwoven saris from the talented 'taantis' of West Bengal

Noodle Doodle By RB has added a touch of fun with its quirky collections, ranging from doodled notebooks to tote bags. Owner Roshni Bhattacharya shared, “Our products, inspired by Kolkata themes and Gen Z lingo, are affordable to cater to the vibrant young crowd”
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Noodle Doodle By RB has added a touch of fun with its quirky collections, ranging from doodled notebooks to tote bags. Owner Roshni Bhattacharya shared, “Our products, inspired by Kolkata themes and Gen Z lingo, are affordable to cater to the vibrant young crowd”

Riddhi Kapoor has brought her finest collection of leather bags with hand embroidery work. Her Van Gogh and Kolkata Taxi ranges of bags are definitely turning heads at the pop-up
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Riddhi Kapoor has brought her finest collection of leather bags with hand embroidery work. Her Van Gogh and Kolkata Taxi ranges of bags are definitely turning heads at the pop-up

Brands like Earth Story Farms and Aesthik stand out with their unique offerings. Earth Story Farms presents pickles, condiments, and desi ghee sourced from Bengal villages, while Aesthik by Rashmi Choudhary offers chemical-free self-care products, including essential oils, skincare, scented candles, and bath salts
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Brands like Earth Story Farms and Aesthik stand out with their unique offerings. Earth Story Farms presents pickles, condiments, and desi ghee sourced from Bengal villages, while Aesthik by Rashmi Choudhary offers chemical-free self-care products, including essential oils, skincare, scented candles, and bath salts

Chitrangada Satarupa’s upcycled and zero-waste clothing brand, Candy’d Closet, has unveiled the best of its women’s fashion collection. Speaking of the event, the actress said, “It is absolutely wonderful to see this place turning into a carnival! Kolkata needs more such platforms for homegrown brands to come forward and showcase their talent! That's what Utsha has been doing all these years with Backyard Pop-up and it’s really commendable. We are glad to be a part of it”
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Chitrangada Satarupa’s upcycled and zero-waste clothing brand, Candy’d Closet, has unveiled the best of its women’s fashion collection. Speaking of the event, the actress said, “It is absolutely wonderful to see this place turning into a carnival! Kolkata needs more such platforms for homegrown brands to come forward and showcase their talent! That's what Utsha has been doing all these years with Backyard Pop-up and it’s really commendable. We are glad to be a part of it”

Food brands like The Burger Shop, Hashtag.baked and OMO Bistro were also present with some scrumptious goodies
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Food brands like The Burger Shop, Hashtag.baked and OMO Bistro were also present with some scrumptious goodies

Tarot Card reader Arundhati Chakraborty took a cosy corner at the pop-up, all set to answer questions of her visitors
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Tarot Card reader Arundhati Chakraborty took a cosy corner at the pop-up, all set to answer questions of her visitors

Team 145 East made a quick visit to the pop-up checking out each stall. The brand’s co-founder Rishab Badoni said, “Pop-ups like these are important for Kolkata. Promoting sustainable clothing is the need of the hour”
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Team 145 East made a quick visit to the pop-up checking out each stall. The brand’s co-founder Rishab Badoni said, “Pop-ups like these are important for Kolkata. Promoting sustainable clothing is the need of the hour”

Chitrangada Satarupa, Sambit Chatterjee and Utsha Das at the pop-up that began on November 17 and will continue till November 19
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Chitrangada Satarupa, Sambit Chatterjee and Utsha Das at the pop-up that began on November 17 and will continue till November 19

RELATED TOPICS

Pop-up Fashion Pop-Up Food Pop-up Old House Story Backyard Pop-up Chitrangada Satarupa
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