Bumble’s Love Unfiltered Report 2023, unveiled in Mumbai earlier this month, gave interesting insights into the dating outlook and approach of GenZ in India over a fun chat with the media and app users. Conducted earlier this year and taking into account over 2,000 GenZ individuals, the report revealed the impact of pop culture such as social media, music, food, literature and content consumption on GenZ dating ideals.
The first finding established GenZ as honest, conscious and intentional daters. Secondly, these young daters are moving away from ‘type-casting’ and embracing ‘open casting’. “Around 38 per cent of GenZ respondents believe that love comes in different shapes and sizes, meaning they are open to date outside their ‘type’, and this is more relevant for women (41 per cent) than men (37 per cent) in India,” shared Samarpita Samaddar, India communications director, Bumble. This triggered a round of discussion among the invitees about the red and green flags in their relationship manuals and how connecting with the partner at different levels is important to build a strong bond.
Another interesting finding that sets them apart from the millennials is that they don’t suffer from FOMO (Fear Of Missing out) and are unafraid to take a backstep from outdated societal norms. They also don’t believe in the set timelines for marriage. “About one in three (29 per cent) Indian GenZ respondents believe in no set timelines for marriage; they’ll take their own time. Again, 19 per cent Indian GenZ respondents say they don’t believe in traditional relationship stages, if it feels right, they will date someone immediately. GenZ women are leaving societal conditioning at the door, as 46 per cent of them are no longer willing to put up with toxic behaviours. And while searching for their partners, over half of GenZ women (55.5 per cent) are prioritising establishing boundaries, both emotional and physical,” added Samarpita.
Samarpita Samaddar, India communications director, Bumble, said, “We did a nation-wide survey and the sample size is 2,000+ across 10 cities and we did it between March and April, 2023. This report is very GenZ-specific and it reveals that this generation is approaching love, dating and relationships in a unique way. It was interesting to take a deep dive into their preferences and choices when it comes to dating and what they are looking for in a partner, their red and green flags and also some challenges that they face. GenZ women are more intentional and vocal about their values, they are prioritising boundaries, both physical and emotional. Kindness is sexy for GenZ women and it is an important insight.”