Resonating with Max Fashions' belief that Durga Puja symbolises woman power, the brand launched #AmioDurga, a unique initiative that besides celebrating their freedom and empowerment, inspired women across societies to forge ahead. Through this initiative, women from all walks of life were encouraged to share their stories of courage, grit and inner power in a contest that ran across various radio channels, social media and other platforms. Contestants recorded their stories and tagged #AmioDurga. The top 30 participants were shortlisted and invited to walk the ramp with noted Tollywood actress Sohini Sarkar at the grand #AmioDurga finale on October 7.
Sohini Sarkar with vice-president of Max Retail, Rajib Mukherjee “Durga Puja is the biggest festival of Bengalis. It is not only about enjoyment but is also an opportunity to celebrate those stories which remain unheard and celebrate those lives which can inspire and empower many. By and large, every woman has a Durga in her who is strong, independent and artistic. Each woman has the ability to be a role model for younger girls so that they can achieve their goals. Max is proud to support them today and showcase their talents to the world,” said Mukherjee.
Max Fashions also felicitated eight distinguished women from the city who have made significant contributions in their field of work. As part of its festive season initiative and continuing commitment to social causes, the apparel line spread love and happiness amongst the underprivileged children of Joyjeet Das Memorial School, Tollygunge by presenting them with gifts and goodies.
Taking forward the brand’s new positioning, ‘Max Style Min Price’, Max Fashions gave its patrons more reasons to smile by introducing a new collection for men, women and children, ranging from contemporary Indian wear, fusionwear and their latest 'Cobalt Blue with Comic Culture' graphic tees line that offers a world of animation and movies, all at very reasonable rates.
Underprivileged kids of the Joyjeet Das Memorial School in Tollygunge received Max gift bags from Sohini Sarkar, the face of Max Fashion’s Puja campaign..