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Ekru’s pre-festive pop-up was also their celebration of two decades in fashion

Bunch of women achievers made the occasion of completion of 20 years even more special

The Telegraph Published 18.11.22, 12:30 AM
Ruchira Kandhari (L) and Ekta Jaipuria

Ruchira Kandhari (L) and Ekta Jaipuria

Ekru completed 20 years recently and they celebrated it with a pre-Diwali pop-up at their store in Bhowanipore. A bunch of women achievers made the occasion even more special. “For us, this label symbolises a lot more than merely a brand. We want these powerful women to always be in touch with their feminine side because we want women all over to acknowledge that it is their greatest strength. The purpose of the brand is to empower women to express this formidable yet delicate side. The intention of the pop-up was to get together these prominent and beautiful ladies and give them a pleasant evening where they prioritise themselves and have the independence to express themselves,” said Ruchira Kandhari and Ekta Jaipuria, founders, Ekru.

The bijouterie section made for a stunning display

The bijouterie section made for a stunning display

We loved the home section’s new collection in earthy tones

We loved the home section’s new collection in earthy tones

Preeyam Budhia dropped by

Preeyam Budhia dropped by

Sanaya Mehta Vyas was classy with capital C

Sanaya Mehta Vyas was classy with capital C

Vanita Bajoria at Ekru

Vanita Bajoria at Ekru

 Ruchika Gupta attended the pop-up

Ruchika Gupta attended the pop-up

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