Kolkata, the City of Joy, is not just a bustling metropolis but also a cultural hub that celebrates its rich heritage. Every year, during Durga Puja, the city transforms into a spectacle of colours, lights and intricate artwork. One of the most captivating displays this year is the Santosh Mitra Square's Sphere pandal — a replica of the Las Vegas Sphere.
Sunlight detergent is known for keeping the colours of fabrics bright, and aims to celebrate traditional fabrics by incorporating them into the Santosh Mitra Square's Sphere pandal. The intricate patterns and vibrant colors of Jamdani, Kanth and Garad are beautifully showcased within the sphere, which is composed of thousands of LED lights.
A top-view of the pandal at antosh Mitra Square
These fabrics, each with its unique characteristics and history, represent the diverse tapestry of Bengali textile traditions. By showcasing these textiles in a modern context, Sunlight is not only preserving tradition, but also inspiring a new generation to appreciate the beauty and heritage of Bengal's textiles.
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This article has been produced on behalf of Sunlight by ABP Digital Brand Studio.