The first-ever Tata Steel virtual run, scheduled on November 22, will be different and with a social cause. Registrations for the ‘sought-after’ event, to be conducted in groups like 5 km (12-16 years boys and girls), 7 km (16 years and above, men and women) and 10 km (16 years and above, men and women) are open.
To encourage maximum participation, some exciting recognitions like e-certificate, discount coupons and a steel medal especially crafted from steel and made by Tata Steel will be given to participants as per terms and conditions.
To respect and protect Mother Nature, and value the great advantages that trees bless us with every day, a sapling will be planted for each participant in Jamshedpur, a Tata Steel official said.
The participants can visit www.getactiveindia.com to register. The run is open only for Indian nationals. The participants can run from anywhere they choose to. The activities can be recorded by using GPS-based watch Garmin or mobile fitness app Strava only. The data needs to be uploaded along with the screenshot of the run from the link provided with the registration confirmation mail.
Tata Steel has been promoting fitness culture through its marathons organized in five cities across India – Calcutta, Jamshedpur and Noamundi (both in Jharkhand), and Bhubaneswar and Angul (both in Odisha).
The run has been a hit whenever it was held in the steel city. People, including corporate honchos and marathoners from across the country, have added gloss to the event.
Annually, around 35,000 people participate in these running events. Due to the outbreak of Covid-19 pandemic, a need was identified to get connected with various stakeholders through a virtual run. Being conducted on a digital platform ensures extended reach and aim to have more number of participants across the country compared to previous years.
The event will be managed by Striders (the event partner) – a fitness training group that designs and organizes fitness-specific training programs and conducts various run events throughout the year. It is sponsored by Brooks, the popular running shoe brand in the world, who designs and markets running-specific performance footwear, apparel and accessories worldwide.