The Yogi Adityanath government’s fourth anniversary in power was marked by a massive online campaign protesting unemployment, lawlessness and rising crimes against women.

In the morning the publicity team of chief minister Adityanath had started a hashtag campaign called “Yogiji_ke_4_saal_bemisal” on Twitter, playing up the BJP’s claim of him being the best chief minister in the country.

Soon, the social media site was flooded with messages countering the claims. The Opposition parties joined in, with hashtags such as “4saalUPbehaal” and “4SaalChaupatHuaHaal” trending.

Many Twitter users referred to the Hathras tragedy in which a Dalit teenager had been brutalised and murdered and her body cremated by police against the wishes of her parents. One wrote: “Such images were unheard & unseen in the India we knew, but our sheer misfortune that we witnessed its unfolding in Hathras, that’s what BJP gave to UP.”

Congress leader Gaurav Pandhi wrote: “In last 4 yrs Uttar Pradesh has seen: 1) Rise in crime against women 2) Highest unemployment 3) Atrocities against Dalits & Muslims 4) Annihilation of Brahmins 5) Institutionalisation of mafia 6) Collapse of law & order….”