Aromatic Tea, an Assam-based start-up, has launched a CTC tea named after Ukraine President Volodymyr Zelensky to “honour his valour and courage” in the face of the Russian invasion.

Ranjit Barua, the director of Aromatic Tea, said the brand “Zelenskyy”, a strong Assam CTC tea, was launched on Wednesday.

Zelensky is variously spelled with both one and two Ys.

“The basic idea is to honour the valour and courage of the Ukrainian President who rejected the US offer to escape war-torn Ukraine. Zelensky said he does not need a free ride but ammunition. This shows his character,” Barua said.

The Ukrainian President, “knowing fully well that victory is nowhere near”, is still fighting.

“We are trying to draw an analogy between Zelensky’s character and valour and that of Assam tea,” Barua said.

The brew will be available for sale online, he added.