Nongshin is a very well known noodle brand in Korea, which recently launched its new product namely Noodle Shin Ramyun in the capital of India in its first. In its successful launch event which lasted for 6 days, they organized fun activities, food challenges and tasting booths to grab audience’s attention and they managed to catch their eye. Asking about their vision in India, the team mentioned that they find India to be a valuable market with an enormous middle class base. Due to this majority, customers preferences are shifting towards better quality and processed goods. They believe that food processors are more keen towards accessing global supply network whereas chefs are more into discovering new variety of dishes. The company has a long term goal of becoming a global food company, which creates huge impact from the beginning only.

The team of Nongshin believes that grand launches attract audience more and along with audience, they can get noticed by investors and other relevant parties. Being seen on such a large scale also helps them get better option to choose from for choosing the venue and other details. On asked about their conviction for the product’s business in India, where cultural and food diversity are at peak, they explained about their focus on Gen Z, who are prime target for such instant food brands. They cleared how India’s diversity can work in their favour as Indians love trying new food items and there is a big possibility of them falling in love with the taste of Noodle Shin Ramyun. Their spokesperson said that this product can be tasted and enjoyed by people of all age groups.

With a hope to be market leaders soon, they flaunted how 5 lakh people attended the event and around 1.5 lakh people tasted and loved the scrumptious taste of it. Talking about their future plans, they revealed that they are planning to launch their product on such a big scale even in the other metro cities of India. To sum up, audience has given a great feedback on their news products, and it will not be surprise if Noodle Shin Ramyun takes over Indian food market in coming years.