Three men, including the main accused, were arrested on Wednesday a day after the gruesome double murder of two senior executives of a private firm here, police said.

Amruthahalli police arrested three people involved in the murder of the chief executive officer (CEO) and the managing director (MD) of Internet broadband service provider Aeronics Media at Pampa Extension near Amruthahalli, a residential area here, on Tuesday evening.

The three men have been identified as main accused Shabarish alias Felix, 27, Vinay Reddy, 23, and Santosh alias Santhu, 26.

The accused had barged into the Aeronics office and hacked to death company CEO Vinu Kumar, 40, and MD Phanindra Subramanya, 36.

Armed with daggers, they stormed into the office and attacked Subramanya in the presence of the employees. As Kumar rushed to his rescue, he too was assaulted with the sharp weapons, according to police.

After they fled the spot, the employees rushed the duo to the hospital where the victims succumbed to their injuries.

The motive behind the murder is yet to be ascertained but police suspect business rivalry to be the primary reason.

Felix was a former employee of the firm and had started his own venture after resigning recently. Felix had quit to form his own company, which is said to be a rival business.

The police said more details will follow after a thorough investigation.