A farmer, who had gone to buy a pick-up truck, was allegedly humiliated for his appearance by a sales executive at a car showroom in Karnataka’s Tumakuru district.

The incident reportedly took place on Friday when farmer Kempegowda from Ramanapalya along with seven of his associates had gone to buy the Bolero pick-up truck.

“Looking at my clothes and my condition, they felt that I’m not in a position to pay the money,” Kempegowda said.

“One of their field officers told me, ‘you probably don’t even have Rs 10, how will you buy this vehicle?’ He even said those who come to buy a vehicle don’t come in the way we had,” the farmer added.

The video of the purported incident has been widely circulated on social media.

Feeling humiliated, the farmer’s uncle challenged the salesman that they were ready to pay Rs 10 lakh and asked if he would deliver the vehicle immediately. The salesman said that if they get full cash in half-an-hour, he would deliver the vehicle immediately.

Kempegowda said when he got Rs 10 lakh within 30 minutes, “they changed the plate” but said they would not be able to deliver the vehicle immediately.

Kempegowda and his associates informed police and refused to leave, demanding immediate delivery or a written apology. The police persuaded them to leave.