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regular-article-logo Wednesday, 29 January 2025

The rise of DeepSeek: How a Chinese startup is challenging Silicon Valley’s AI dominance

DeepSeek’s engineers said they used only a fraction of the highly specialized computer chips that leading AI companies relied on to train their systems

Cade Metz, Meaghan Tobin Published 27.01.25, 06:56 PM
Reuven Cohen, a technology consultant who has been using DeepSeek-V3 since shortly after it was released last month, at home in Oakville, Ontario, Canada on Jan. 15, 2025.

Reuven Cohen, a technology consultant who has been using DeepSeek-V3 since shortly after it was released last month, at home in Oakville, Ontario, Canada on Jan. 15, 2025. Chloe Ellingson/The New York Times

The day after Christmas, a small Chinese startup called DeepSeek unveiled a new artificial intelligence system that could match the capabilities of cutting-edge chatbots from companies such as OpenAI and Google.

That alone would have been a milestone. But the team behind the system, called DeepSeek-V3, described an even bigger step. In a research paper explaining how they built the technology, DeepSeek’s engineers said they used only a fraction of the highly specialized computer chips that leading AI companies relied on to train their systems.

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These chips are at the center of a tense technological competition between the United States and China. As the U.S. government works to maintain the country’s lead in the global AI race, it is trying to limit the number of powerful chips, such as those made by Silicon Valley firm Nvidia, that can be sold to China and other rivals.

But the performance of the DeepSeek model raises questions about the unintended consequences of the U.S. government’s trade restrictions. The controls have forced researchers in China to get creative with a wide range of tools that are freely available on the internet.

The DeepSeek chatbot answered questions, solved logic problems and wrote its own computer programs as capably as anything already on the market, according to the benchmark tests that U.S. AI companies have been using.

And it was created on the cheap, challenging the prevailing idea that only the tech industry’s biggest companies — all of them based in the United States — could afford to make the most advanced AI systems. The Chinese engineers said they needed only about $6 million in raw computing power to build their new system. That is about 10 times less than tech giant Meta spent building its latest AI technology.

“The number of companies who have $6 million to spend is vastly greater than the number of companies who have $100 million or $1 billion to spend,” said Chris V. Nicholson, an investor with the venture capital firm Page One Ventures, who focuses on AI technologies.

Since OpenAI sparked the AI boom in 2022 with the release of ChatGPT, many experts and investors had concluded that no company could compete with the market leaders without spending hundreds of millions of dollars on specialized chips.

The world’s leading AI companies train their chatbots using supercomputers that use as many as 16,000 chips, if not more. DeepSeek’s engineers, on the other hand, said they needed only about 2,000 specialized computer chips from Nvidia.

The constraints on chips in China forced the DeepSeek engineers to “train it more efficiently so it could still be competitive,” said Jeffrey Ding, an assistant professor at George Washington University who specializes in emerging technology and international relations.

Earlier this month, the Biden administration issued new rules that aim to keep China from obtaining advanced AI chips through other countries. The rules build on multiple rounds of earlier restrictions that prevent Chinese companies from being able to buy or make cutting-edge computer chips. President Donald Trump has not yet indicated whether he will keep the rules or rescind them.

The U.S. government has tried to keep advanced chips out of the hands of Chinese companies over concerns they could be used for military purposes. In response, some firms in China have stockpiled thousands of chips, while others sourced them from a thriving underground marketplace of smugglers.

DeepSeek is run by a quantitative stock trading firm called High Flyer. By 2021, it had channeled its profits into acquiring thousands of Nvidia chips, which it used to train its earlier models. The company, which did not respond to requests for comment, has become known in China for scooping up talent fresh from top universities with the promise of high salaries and the ability to follow the research questions that most pique their interest.

Zihan Wang, a computer engineer who worked on an earlier DeepSeek model, said the company also hires people without any computer science background to help the technology understand and be able to generate poetry and ace questions on the notoriously difficult Chinese college entrance examination.

DeepSeek does not make any products for consumers, leaving its engineers to focus entirely on research. That means that its technology is not hemmed in by the strictest aspect of China’s regulations on AI, which require consumer-facing technology to comply with the government’s controls on information.

The leading U.S. companies continue to advance the state of the art in AI. In December, OpenAI unveiled a new “reasoning” system called o3 that exceeds the performance of existing technologies, though it is not yet widely available outside the company. But DeepSeek continues to show that it is not far behind. This month, it released an impressive reasoning model of its own.

(The New York Times has sued OpenAI and its partner, Microsoft, accusing them of copyright infringement of news content related to AI systems. OpenAI and Microsoft have denied those claims.)

A crucial part of this rapidly changing global market is an old idea: open source software. Like many other companies, DeepSeek has open sourced its latest AI system, meaning that it has shared the underlying code with other businesses and researchers. This allows others to build and distribute their own products using the same technologies.

Many executives and pundits have argued that the big U.S. companies should not open source their technologies because they could be used to spread disinformation or cause other serious harm. Some U.S. lawmakers have explored the possibility of preventing or throttling the practice.

But others argue that if regulators stifle the progress of open source technology in the United States, China will gain a significant edge. If the best open source technologies come from China, they argue, U.S. developers will build their systems atop those technologies. In the long run, that could put China at the heart of AI research and development.

“The center of gravity of the open source community has been moving to China,” said Ion Stoica, a professor of computer science at the University of California, Berkeley. “This could be a huge danger for the U.S.,” because it allows China to accelerate the development of new technologies.

The New York Times News Service

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