The government on Monday extended till August 5 the deadline for public comments on proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020.

Earlier, the last date for public comments on the draft e-commerce rules was July 6.

"It has now been decided to extend the timeline for receipt of comments/suggestions on the draft E-Commerce Rules. Views/ comments/ suggestions on the proposed amendments may be sent by August 5, 2021," a government notice said.

At a meeting organized by the consumer affairs ministry on July 3, many e-commerce players had requested the government to extend the July 6 deadline for submitting comments.

On June 21, the ministry had released draft e-commerce rules under which it banned fraudulent flash sale and mis-selling of goods and services on e-commerce platforms.

Appointment of chief compliance officer/grievance redressal officer are among other key amendments proposed to the Consumer Protection (E-Commerce) Rules, 2020.

The government also proposed registration of every e-commerce entity which intends to operate in India with the Department for Promotion of Industry and Internal Trade (DPIIT).

The proposed amendments also included e-commerce entities requiring to provide information not later than 72 hours of the receipt of an order from a government agency for prevention, detection, investigation and prosecution of offences under any law.

According to research firm CUTS International, many consumer organisations have felt that draft e-commerce rules should stick to only consumer-facing issues.

The Consumer Protection (E-Commerce) Rules, 2020 were first notified in July last year. Their violation attract penal action under the Consumer Protection Act, 2019.