The BJP will begin a month-long campaign on Saturday to mark the first anniversary of the second Modi government, the unprecedented crisis posed by the pandemic not deterring the party from going ahead with the celebrations.

On Saturday, when the second Modi government completes one year in office, BJP president J.P. Nadda will address party workers on Facebook Live.

This will be followed by a series of events through June — including digital rallies, conferences and media addresses — designed to tell the people about the achievements of the Modi government and its continued commitment to serve the public.

The high point will be a letter from Prime Minister Narendra Modi to the people on his call for an “Atmanirbhar Bharat” (self-reliant India). The BJP plans to get copies of the letter delivered to 10 crore families across the country.

“At least one virtual rally (where a leader will speak and people at their homes and party offices will listen to the video live) will be held in each district of the country. The theme of the rallies will be a self-reliant India,” BJP general secretary Bhupendra Yadav said.

“People will be told about Modiji’s call for a self-reliant India and the stress on using locally made goods,” he added.

Earlier this month, the BJP had released an audiovisual to mark six years of Modi in power and highlight the achievements of his government. The BJP believes that despite the distress and hardship being suffered by the people, particularly the poor, due to the lockdown, Modi’s popularity was still high.

BJP leaders said that barring the pandemic, which was beyond the control of the government, the first year of Modi 2.0 had achieved big. They listed the abrogation of Jammu and Kashmir’s special status, the Citizenship Amendment Act and clearing the decks for the construction of a Ram temple in Ayodhya. The leaders said core ideological issues of the BJP that had been pending for decades had been cleared by the government in the first year itself of its second term.