The BJP and its ecosystem went all out on Wednesday to target the Opposition group's new name INDIA, baring unease in the saffron family over the nationalist acronym.

The BJP's official Twitter handle and party leaders put out different versions of a short video campaign, trying to portray the Opposition alliance as an evil character like the ten-headed Ravana from the Ramayana.

"Ravan ka dahan kiya jata hai, chayan nahi (Ravan is to be burnt out not chosen)," the punchline of the campaign said.

The video tried to emphasise that with multiple heads, the Opposition group lacked a strong leader. "Naam badalne se niyat nahi badalti, (Intentions don't change by changing the name)," the BJP tweet said with the video attached to it.

The BJP, in the last over nine years since Prime Minister Narendra Modi swept to power, has been running a concerted campaign to paint the Opposition as anti-national. Against this backdrop, the name INDIA has filled the party with anger and the leadership is trying to find ways to counter the move, according to insiders.

The frustration was visible as the party's social media manager Amit Malviya went to the extent of comparing the renaming with the banned SIMI (Student Islamic Movement of India).

"The SIMI was a radical organisation. Its officials regrouped under a different banner, when it was banned... But regrouping under a different banner didn't change the character of the members...," Malviya tweeted, adding that the UPA had become synonymous with corruption and regressive politics and that a new name wouldn't make it more credible.

Internally, sections of the BJP leaders feel that reacting to the Opposition's move to join hands and hurriedly holding an NDA meeting betrayed desperation and jitters and it should have been avoided.

"The BJP has been known for setting the political agenda but here we reacted to the Opposition's meeting in such a manner that it reflected nervousness," a party leader said.

This leader said the BJP in the last nine years didn't care about the NDA allies and allowed old partners such as the Shiv Sena, Akali Dal and the JDU to part ways. "Now, suddenly we are rushing to woo the allies. This seems like the Opposition unity has rattled us," the leader added.

Modi's speech at the NDA meeting on Tuesday too showed a desperate bid to ensure that the allies stuck with the BJP, some party leaders said.

Addressing the ally leaders, Modi acknowledged that in the last nine years he might not have been able to entertain their requests for meetings because of his busy schedule or accord due respect to them owing to his SPG security as he obliquely sought to be pardoned for these mistakes.