iD Fresh Food (India) Ltd, the Bangalore-based company that produces batter for idli and dosa, has complained to the cyber crime wing of the city police and WhatsApp’s grievance cell about a communal campaign on social media against its products.
Messages have been circulated on social media platforms making the unsubstantiated claim that iD Fresh Food uses cow bones and calf rennet in its idli and dosa batter. Rennet is curdled milk from the stomach of an unweaned calf.
“We, at iD Fresh Food India Pvt Ltd, have filed a complaint with the WhatsApp Grievance Cell and Cybercrime, Bangalore, against the misleading and false information being spread about our company and its products,” the firm said in a statement on Wednesday.
“We would like to reiterate that iD uses only vegetarian ingredients to make its products,” stated the company that has a range of products including ready-to-cook Malabar porota, curd and south Indian filter coffee decoction.
The campaign was apparently started by Chennai-based Twitter user Srinivasa S.G, who had highlighted the religious identity of the company’s founders.