Madhya Pradesh home minister Narottam Mishra on Wednesday said actor Aamir Khan should stay away from advertisements and acts that hurt religious sentiments, after a bank ad featuring Aamir and Kiara Advani faced criticism from some people on social media.

The ad shows Aamir and Kiara as newlyweds travelling back from their wedding and discussing that both of them did not cry during vidaai. The ad shows the couple reaching the bride’s house and the groom taking the first step into the house. Brides take the first step, according to tradition.

Mishra said: “I request him (Aamir) to do advertisements by keeping the Indian traditions and customs in mind.”

“Such things about Indian tradition, customs and deities keep coming, especially from Aamir Khan. The sentiments of a particular religion are hurt by such acts. I believe he is not allowed to hurt anyone’s sentiments,” said Mishra, who is also the Madhya Pradesh government’s spokesperson. PTI