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regular-article-logo Saturday, 06 July 2024

The Viral Fever (TVF) turns 12

They changed the paradigm of Indian content, bringing heartwarming and slice-of-life stories to the fore

The Telegraph Published 26.02.24, 12:08 PM

They changed the paradigm of Indian content, bringing heartwarming and slice-of-life stories to the fore. TVF — the makers behind shows like Panchayat, Kota Factory, Aspirants, Gullak and many more — has clocked a dozen years and continues to remain strong.

Striking a chord with viewers across generations and firmly entrenching itself within pop culture, TVF’s shows have had multiple seasons — Pitchers, Panchayat, Permanent Roomates, Hostel Daze, Aspirants are some examples — as well as much-loved spinoffs like Sandeep Bhaiya. They have also reintroduced rural and small-town India to the web, with films like 12th Fail and the upcoming Laapataa Ladies now being set in a similar milieu.

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