The world of the reel rubbing off on the real is not a new phenomenon. Through history, we have often seen pop culture, be it film, music or fashion, blending into each other seamlessly. Oftentimes, there have been films or shows — right from Breakfast at Tiffany’s in 1961 down to the latest season of Emily in Paris in 2022 — that have left an indelible mark on the fashion world, right from the runways and red carpets to the high streets and college campuses. As we hit the midway mark of 2023, a reel-to-real trend that has gripped the fashion world is ‘Mermaidcore’. From the depths of the ocean to the bustling runways of the fashion world, this captivating trend has surfaced, taking the beauty and fashion industry by storm. t2oS dives deep into the trend of the moment…
THE ORIGIN
In 2023, a new trend washed ashore, making waves in the beauty and fashion industry and leaving a trail of iridescent shimmer in its wake. It is Mermaidcore, a captivating trend inspired by the enchanting charm of mermaids and their ethereal oceanic realm. These mythical creatures, often portrayed with shimmering scales, flowing hair, and an ethereal glow, have enchanted and intrigued us for generations. Mermaidcore draws its inspiration from the recently released liveaction musical The Little Mermaid, drawing from the fairy tale by Hans Christian Andersen penned in 1837. The tale has left an indelible imprint on popular culture, inspiring adaptations in film, opera, ballet, and most recently, the realm of fashion. The film starring Halle Bailey released on May 26 and has sparked off the Mermaidcore trend that has been gaining momentum ever since the promotions of the film started earlier this year. Mermaidcore is more than just a passing trend. It’s a full-blown fashion movement that’s been embraced by celebrities, influencers, and everyday fashionistas alike.
THE LOOK
The Mermaidcore aesthetic incorporates elements closely associated with mermaids, such as shimmering fabrics, iridescent textures, and an oceanic colour palette of sunset- and ocean-inspired hues. These elements create an ethereal look that blends the fantastical with the wearable. The trend doesn’t shy away from bold, dramatic styles, often featuring intricate details that mimic the fluidity and movement of the ocean.
Mermaidcore extends beyond fashion to influence beauty trends as well, drawing inspiration from the ocean’s vibrant colour palette, and the natural beauty of sea life. In the beauty world, the trend has paved the way for a shift towards iridescent and holographic makeup that are key to achieving the mermaid’s glow, with colourshifting pigments and multidimensional effects that reflect the enchanting allure of the sea. Whether you opt for a soft, ethereal iridescent glow or a bold, prismatic holographic sparkle, these make-up products will transport you to a realm of mythical beauty. Complementing the makeup are sea-inspired hair colours in shades of deep navy blues, pastel blues, and greens, as well as sea-inspired hairstyles such as beach waves.
WHO’S CHANNELLING IT
Many stars have embraced the Mermaidcore trend and made a splash on the red carpet, from the Oscars to Cannes. For instance, Halle Bailey herself turned heads at the Oscars 2023 carpet in a tulle, baby blue ball gown from Dolce & Gabbana that exuded Mermaidcore vibes. Other celebrities, such as Ana de Armas, have incorporated mermaid-like charm into their redcarpet styles, while Eva Longoria merged Mermaidcore with art deco influences. Zendaya, known for her fashion-forward approach, has showcased a modern take on Mermaidcore. These stars, among many others, inspire fans and fashion enthusiasts to explore the enchanting world of Mermaidcore. Dua Lipa, Zoe Kravitz, Rihanna, Lily Collins, Hailey Bieber, and Kendall Jenner have all been seen sporting Mermaidcore makeup looks of late.
WORK THE TREND
The Mermaidcore aesthetic is not limited to the red carpet. Everyday wardrobes can also incorporate elements of Mermaidcore. Popular accessories include shell-shaped handbags, seashell jewellery, and even scale-textured leggings that are perfect for summer. Pearls, scalloped edges, and iridescence are also key elements of this trend. You can consider incorporating aquatic colours like teal, seafoam green, and lavender into your wardrobe. Shimmering fabrics and sequins can add a touch of glamour, while shell-shaped accessories and scalloped details can bring a hint of the ocean to your everyday style. Whether you’re planning a beach vacation or simply want to add a touch of whimsy to your outfits, Mermaidcore offers endless possibilities to explore.
Incorporating Mermaidcore make-up into your daily beauty routine is an exciting way to add a touch of fantasy to your look. To achieve the mermaid’s glow, start by focusing on the eyes and cheeks. Experiment with iridescent eyeshadow in vibrant hues. Continue by highlighting the high points of your face with a holographic highlighter for an ethereal sheen. Complete the look with a glossy or iridescent lip colour, preferably with blue or green shimmer. Look for products with pearlescent finishes and colour-shifting pigments to enhance the overall Mermaidcore aesthetic and achieve the mesmerising glow reminiscent of a mermaid’s tail. By exploring the world of Mermaidcore make-up, experimenting with seainspired hair colours and textures, and taking inspiration from celebrities who have embraced this trend, you can bring the magical allure of the mermaid world into your own beauty routine.
