Bollywood star Shah Rukh Khan on Tuesday shared a 17-second promotional video on social media, teasing a new product called After Dark from his son Aryan Khan’s luxury brand D’YAVOL.

In the short clip, Shah Rukh delivers a monologue as he highlights the new product’s allure. “When the sun goes down and the moon is up, some will sleep but we will be up and about. After Dark,” he says in the teaser, sporting a black t-shirt, paired with cargo pants and a cap.

“See you soon, after dark,” the actor wrote in the caption of the video.

This isn’t the first time Shah Rukh has supported Aryan’s entrepreneurial ventures. Earlier this year, he had teamed up with his daughter Suhana Khan to unveil D’YAVOL’s Triple Threat X-2 apparel line. The collection, featuring hoodies, T-shirts, crop tops and denim jackets, was well-received, further cementing the Khan family’s influence in the fashion and lifestyle space.

On the professional front, Shah Rukh made his big screen comeback in 2023 with Siddharth Anand’s Pathaan, followed by Atlee’s action entertainer Jawan. He recently won over audiences at the IIFA Awards 2024, where he made a grand return as the host of the event. Several clips of his hosting gig alongside Vicky Kaushal went viral on social media. To top it off, Shah Rukh also took home the best actor award for his performance in Jawan.

Shah Rukh was last seen in Rajkumar Hirani’s Dunki in 2023. The actor has already confirmed that he will be starring in Sujoy Ghosh’s upcoming film King, where he will reportedly be sharing screen space with his daughter Suhana.