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regular-article-logo Friday, 22 November 2024

Shah Rukh Khan and Suhana Khan team up to promote Aryan’s clothing brand, announce collaboration with Disney

The advertisement features Shah Rukh and Suhana together on screen for the first time

Sanghamitra Chatterjee Calcutta Published 09.03.24, 10:25 AM
(L-R) Shah Rukh Khan and Suhana Khan in a new advertisement for Aryan Khan’s luxury streetwear brand D’yavol X

(L-R) Shah Rukh Khan and Suhana Khan in a new advertisement for Aryan Khan’s luxury streetwear brand D’yavol X

Actor Shah Rukh Khan and his daughter Suhana Khan appear together on screen for the first time in an advertisement promoting Aryan Khan’s luxury streetwear brand D’yavol X. The advertisement, shared by the Dunki actor on social media on Friday, also announced a collaboration between the brand and Disney.

Sharing the video, Shah Rukh wrote, “The collab you didn’t know you needed… BUT every good story deserves a sequel. X-2. Dropping on 17th March, only on www.dyavolx.com.”

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The video begins with Shah Rukh donning finger rings bearing the letters Dyavol. He delivers a deadly punch at something invisible, subsequently wiping off a smear of blood from his face and sketching the letter X on the window of an unoccupied train compartment. Just then, another individual enters, her pointed-toe heels signalling that she is a woman. As she retrieves a magic wand, her identity becomes apparent. Using the wand's blue electric light, Suhana adorns her side of the train with the Disney logo, unveiling the collaboration. She tosses the wand in her hand and the video ends with the father-daughter duo smiling at each other.

The advertisement also reveals that a fresh range of luxury apparel will drop on D’yavol X’s official website on February 17.

Recently, Shah Rukh flaunted his ripped physique in a poster promoting his son’s clothing brand. He additionally shared a video featuring the new poster at Mumbai Airport.

In a separate post, Shah Rukh posed in a jacket from D’yavol X’s latest collection. The actor’s long tresses and intense expression reminded one of his iconic look in Siddharth Anand’s 2023 blockbuster, Pathaan. "They finally put some clothes on me," Shah Rukh captioned his post on Instagram.

In a recent interview with Middle East media organisation MBC, the Jawan actor revealed that he is planning to begin filming for his new project by April this year. In the same interview, the 58-year-old actor said that he would like to do more “age-real” action films.

Suhana made her acting debut last year with Zoya Akhtar’s The Archies, alongside Agastya Nanda, Khushi Kapoor, Vedang Raina, Mihir Ahuja, Aditi Saigal and Yuvraj Menda.

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