Actor Shahid Kapoor’s wife Mira Rajput Kapoor has launched her skincare brand Akind, she announced on Wednesday.

"A kind of care. A kind of bliss. A kind of you. Welcome to Akind, because just like you, your skin is one of a kind," wrote Mira on Instagram alongside a video introducing the brand’s mission.

"We all have a skin type, but no one tells us that our skin has modes too. You know that feeling when you’ve had makeup on all day and your skin tells you it needs to breathe? Start on a clean slate. When you have a flare-up and your skin needs some TLC, something gentle to help it bounce back. There is lots of advice out there. But here’s a bright idea: try drowning out the noise and listen to your skin, give it what it needs. After all, just like you, your skin is one of Akind,” says Mira in the video.

With Akind, Mira joins other celebrities, like Deepika Padukone, Katrina Kaif and Kriti Sanon, who have their own range of makeup and skincare products. Deepika’s self-care brand is named 82°E, while Kriti Sanon's skincare range is called Hyphen. In 2019, Katrina Kaif introduced her makeup line Kay Beauty.

Shahid and Mira tied the knot on July 7, 2015, in Gurgaon. They welcomed their daughter Misha in August 2016 and son Zain in September 2018.